Answer
The Reddit page in your marketing strategy hub lets you manage relevant subreddits and generate ready-to-post Reddit content straight from your published blog posts, podcasts, or video clips. Because Reddit is increasingly used as a source by AI tools like ChatGPT and Perplexity, showing up there helps your brand get picked up by AI-generated answers.
Setting up your subreddits
Before generating posts, make sure your subreddit list is in good shape.
- Go to Marketing Strategy and open the Reddit page.
- Review the subreddits already listed. Each one shows a relevance score, the number of members, and whether that community allows self-promotional links.
- Remove any subreddits that are not a strong fit, and add new ones that match your niche or audience.
A higher relevance score means the subreddit is a better match for your content and more likely to drive meaningful visibility.
Generating Reddit posts from your content
- In the Content Picker section, choose a content type: Blog, Podcast, or Video Clips.
- Select a specific published piece from the dropdown.
- Click Generate posts.
- A window opens showing your active subreddits as checkboxes. Select the ones you want to target.
- The AI generates a tailored post for each selected subreddit, written to fit the tone and rules of that community.
- Review each post and edit directly in place if you want to tweak the wording.
- When a post is ready, click Copy to copy it to your clipboard and then Open Reddit to go straight to that subreddit and paste it in.
Language matching
The platform automatically matches content language to subreddit language. If your selected content is in Dutch, you will only see Dutch subreddits in the selection window. English content shows English subreddits. This keeps your posts relevant and natural for each community.
Tracking your posts
After you post on Reddit, you can save the Reddit URL back in the platform. This lets you track which subreddits you have already posted to and keeps your recent suggestions organised in one place. Use the copy-to-clipboard button on any past suggestion to reuse or repurpose it quickly.
Tips
- Check the self-link rules column before posting. Some subreddits do not allow direct links to your own content, so a value-first comment approach works better there.
- Aim for subreddits with an engaged, mid-sized community rather than the largest ones. Niche communities often have better reach for expert content.
- Post consistently rather than all at once. Spreading posts over time looks more natural and reduces the risk of being flagged as spam.