Website
A complete website on your own domain, with pages that grow with what you publish.
One recording. Your entire online presence.
You record one video or audio. We build your website, blog, podcast, social media and mail from it: a full media company in your voice, without you having to run one. And structured so AI systems recognise you as the expert in your field.
For knowledge experts: consultants, coaches and specialists whose value comes from their own thinking. Dutch, English and German, hosted in the EU.
One recording
Blog
Why trust arrives before the sale
Podcast
EmailTo: your list
One recording, a week of material
Websites already running on Identity First Media include:
How it works
Three steps between your story and a presence that works.
No content calendar, no weekly writing nights. You deliver the substance the way that suits you best: by talking about your field.
01
You record.
One video or audio on a subject you know inside out. No script, no studio. Your phone is enough.
02
The intelligence builds.
That single recording becomes a blog article, a podcast episode, social posts, a mail to your list and short video clips. Every piece in your voice, built on your identity profile.
03
Everything goes live on your domain.
Published on your own website, findable for people and for AI systems. Every publication sharpens how clearly you stand as an expert on the web.
Already have a website, blog or podcast? Your existing archive moves with you, so the authority you have built carries over and you never start from scratch.
What you get
A full media company, in one voice.
Marketing usually starts with the message. We start with your identity: your personality, your values and the way you speak. Everything you publish is a projection of that one profile, from your homepage to the mail to your list.
Blog
Articles from your own recordings, written in your voice and structured so AI systems can cite you.
Podcast
Every recording becomes an episode, with show notes, artwork and distribution to Spotify, Apple Podcasts and more.
Social media
Posts and short video clips for six channels, scheduled and published automatically at the times that work for your audience.
Mail to your list and email sequences, written from the same source as everything else.
Funnels
Quiz funnels that give visitors a personal outcome and hand you qualified leads.
Courses
Full online courses built from your knowledge, with an AI coach that guides your participants.
Webshop
A webshop for your products and services, with checkout, invoicing and VAT taken care of.
Assessments & chatbot
Assessments and a chatbot that answer visitors personally, trained on your knowledge.
AI only changes the form. The substance is you.
Who it is for
Built for knowledge experts.
This is for you if
- Your value comes from your own thinking, perspective or craft: consultants, coaches, specialists with a reading of their own.
- You have built at least three years of depth in your field, with an active client base.
- You want to be visible without running a media company on the side.
This is not the right fit if
- You are still building your first offer and have no client history to build on.
- You want to outsource your thinking. We build from your voice; without a voice there is nothing to build.
- You want to buy visibility rather than earn it. Without substantial work underneath there is nothing to amplify.
What we measured in the market
AI already recommends experts. The question is whether you are on the list.
We asked five AI assistants, ChatGPT, Gemini, Perplexity, Claude and Grok, who they recommend when someone looks for an expert. Across architects, therapists and photographers the same pattern returned: AI names people readily, but which people is decided by how clearly you stand as an entity on the web, not by how good you are.
95%
of recommendation queries returned at least one concrete name. AI names someone. The only question is whether it names you.
41%
of the sources AI cited were the expert’s own domain, the largest source in every profession (32 to 41%). Review sites: almost zero.
5
AI assistants, each with its own stable character. Which one your client happens to open helps decide whether you appear at all.
You cannot control which AI your client opens. You can control how clearly you exist across all five.
Source: Identity First Media AI visibility benchmark, baseline Q2 2026. 1,125 answers across five AI assistants.
What clients say
The shift, in their own words.
I always had ten tabs open and kept rebuilding my reach from scratch. Now it all lives in one place: I drop in a single video, and out come a blog, social posts and a podcast, all in my own voice and easy to find across the AI systems. It has freed up so much time for my coaching and my matching.
Charmaine Pas, dating coach
Paul is a wizard. He thought along with the rebrand of my company, came up with brilliant ideas of his own and actually delivered them. If you want more than a run-of-the-mill website, a personal, high-end brand, Paul is the one to call.
Martijn Jonkman, Jonkman Strategie
Our content now runs while we work. That used to be unthinkable.
Kunden-Erlebnis
The person behind it
Built by someone who has been building companies since 2004.
I have been building companies since 2004. Across those twenty years I watched the same thing happen again and again: genuinely good experts losing to people who were simply louder. The internet rewarded volume.
AI is now laying a new layer over the internet, and that layer rewards something else: structure, consistency and a recognisable identity. A clear entity. A domain that answers questions. A voice that is unmistakably one person’s.
Identity First Media exists because good work deserves to be found. The infrastructure is here. You bring the substance; we build everything around it.
Pricing
One price for the full system.
No stack of separate subscriptions. From website to funnels, courses and webshop: every plan contains the full system; the plans differ in volume, not in what you get.
Standard
€350 per month
Everything you need to establish your presence.
Scale
€650 per month
For growing businesses with more volume and a lower fee on sales.
Enterprise
from €72,000 per year
Multiple brands under one licence, custom scope and a dedicated implementation lead.
Prices excl. VAT. Yearly plans cost less and include the migration service.
Not ready for a conversation yet?
Take the free scan. Fourteen questions, about five minutes, and you know exactly where the gap in your visibility sits and what your first move is.
Frequently asked questions
A few things people want to know first.
What is Identity First Media, exactly?
The infrastructure that turns knowledge experts into a media company, without them having to run one. We build your website, blog, podcast, social and mail from your identity: everything in your own voice and structured so AI systems recognise you as the expert in your field.
How do you get AI to mention me?
By building everything we publish for you as one recognisable entity: structured data, consistent terminology, and content AI systems connect to you. The clearer you stand as an entity on the web, the more likely AI is to recommend you when someone looks for an expert.
I already have a website with content. What happens to it?
We bring it across. Your domain, your blog posts, your podcast and your email list move to Identity First Media, so the authority you have built carries over and you do not start from scratch.
Do I need to write or edit anything myself?
No. You record, we build. You talk about your field on video or audio, and every part is built from that. Everything can be reviewed and adjusted before it goes live.
What does it cost?
Every plan contains the full system. Standard starts at 350 euros per month, Scale at 650 euros per month, and for established names running multiple brands there is Enterprise. All pricing and what is included lives on the pricing page.
Where does my data live, and can I take it with me?
Everything runs in the EU, under GDPR. Your data stays yours, and you can take it with you whenever you want.
Your story already exists. Now the presence.
An intro call is free and carries no obligations. Rather explore on your own first? The free scan is right there.