Being on Top of Mind Means Nothing Without This
If they just remember you, if you're on top of mind, yeah, that's fine. It's step one, but it's building on an empty structure.
34sUit aflevering: Herinnerd worden werkt niet, herkend worden wel
Transcript
won't hire you. They won't buy your product or service if they don't recognize you. If they just remember you, if you're on top of mind, yeah, that's fine. It's step one, but it's building on an empty structure and if what you do, how you do it, for who you do it is not recognizable for the group, they nobody's going to recommend you. And if they start recommending you, they are not even possible to explain to people what you do.