Korte highlights uit onze podcast
1 min 28sWhen I'm dating with my wife, we go into nature, there's no AI involved in there. It can be and still there can be a better human connection, but in t
1 min 13sAnd of course, it's not literally possible when you say, okay, you come first and you come first. Okay? When I have only one piece of meat, like a mea
1 min 21sIn the center we have the insert, the content, the source, the entrepreneur, the energy, the passion, everything, the knowledge. And from that that so
When I'm dating with my wife, we go into nature, there's no AI involved in there. It can be and still there can be a better human connection, but in the human connection you don't bring AI. Just like when AI is doing stuff like, okay, I'm telling the the Tesla to drive itself to a place. Let AI take care of it. You don't need a human connection into that. So it's it's just depends on context. The first of context, it just depends on the context. And that framework works amazing because now I can say, you're my first in everything to my wife. But she knows my son is as well and there's no error in the brain. It's amazing because the context is just different. I love my wife. At first, at first I love my wife, but at first I also love myself and at first I also love my son. Just a different context. Try it. It will open up your world. It's amazing. It gives so much peace and it gets gets rid of the discussion. Is AI good or is human connection better? It doesn't matter. Just do both. It's amazing.
And of course, it's not literally possible when you say, okay, you come first and you come first. Okay? When I have only one piece of meat, like a meatball, little meatball, and I say, okay, you both come first. That's not possible. But then kicks in the context. That's why it's called firsts of context. In some scenarios, my wife comes before my son. And in different context, different scenario, first comes my son and then my wife. In a lot of other context, I come first and then the rest will come. It depends on the context. And a lot of people don't use this and that's why they have a hard time figuring out what to choose. And for me it's very clear, they all come first. Exactly what we do with Identity First Media. People, and this is really in this time a difficult thing for people, people say, but human connection is more important than AI. And other people say, no, no,
In the center we have the insert, the content, the source, the entrepreneur, the energy, the passion, everything, the knowledge. And from that that source we take, from the source the LinkedIn article, from that source the blog article, from that source the quote, from that source the carousel, etcetera. So I believe it's both. You have to take it both. Identity first, yes. Human connections first, yes. And AI first. When we approach the world like this to say, okay, we have this great tool that's called AI in so many forms. It's it's crazy what is possible. And in AI, you have like robotics but robotics itself it's just a physical part. AI is what it what it uses, what it steers. I don't know the English word right now. Like Tesla self driving, it's like that. AI does it. It it makes sure that the the car drives itself to the right place but it's the intelligence of AI that that makes the communication with the physical robot. It's like
was a little bit better, but still with the the energy loss and the frustration inside the framing of the content and that's not okay. So now I'm happy, I'm at ease, sometimes I'm passionate or mad still, it it can happen of course. But now I'm sitting down for twenty minutes, think about some context deeply. Sometimes I I take longer because sometimes I feel it's not finished, it's not crystal clear for me in my head, so I I take much more time, that's possible, but at least for twenty minutes and then I start recording. And then what we do with Identity First Media is we just change form, but because the data input, the first recording is much better, the output is much better as well because we only change form. We change into the best practices for LinkedIn, for Instagram, for Spotify, for Apple Podcast, for YouTube, for X, but also for our blog posts on our website, the podcast page on our website, even for the carousels, for the inside cards, for the key takeaways, for the artwork, we just change form, but we keep the quality of of the the first recording. And I believe that when you have much more time to think about the content you produce, the content production is much better because of the quality of what, in this case, I bring to you. I say what I think of and the form changes. And of course, you can over design the form as well. So I can I can buy a better
The reason why I started building Identity First Media is because I went crazy because of all the tools I was using. Because when I had like the great piece of content with the great knowledge, the great data, the information inside it, I wanted to post it on Instagram, to make tweets out of it, to change it into an email and then thinking about, okay, but email is more personal, so I need to change everything I already wrote for Instagram. But I also took a video of it, recorded a video and that was like the podcast and then I have to think about the right description, uh, that comes with the podcast and I was using SoundCloud for uploading the recording and it made me crazy because every tool, every platform has its own best practices and some tools are not working correctly together and it frustrated me. So I started building something to get rid of all the frustration and all the obstacles. And you know what?
why I believe that the most important thing is the quality of the input and the output needs to change form because everybody is on a different platform. That's because every person is different. For you as an entrepreneur, it's important to know where your target audience is, your ideal customer profile. It tells you a lot about are they on Reddit or are they on LinkedIn or Instagram, but your own website needs to have the source content and needs to be the source. So it doesn't matter if you place it on all the platforms, it's necessary for AI optimization, but it has to point to your own domain so that your domain gets enriched. And every customer, potential customer of you, has like this unique way of integrating things. So some people like to listen to me on the longer podcast or others are only seeing TikTok short videos and when they like a short video, they come to the podcast. But there are different people with different tastes and different ways of consuming. So that's amazing. You can change form automatically and you just put in the quality content. That's it. That's what I believe in.
can make a better setting out of it, I can bring in more luxury in editing the video as well. That's that's possible, but it's not necessary because the overproduced and overdesigned content is not working anymore because it looks too perfect and too perfect feels for a lot of people fake. That's why I like nature, pure nature stuff. While I'm talking into an iPhone camera, that's that's a little bit strange but it's what people like more. They like more when like it more when it's more natural instead of over designed and over delivered.
I see it differently. This is the framework. I see it differently. I do it like this. My intake, of course, also exposes what is it they can work on, what is it they need, but it's also about their identity. So in my intake I combine those two. So I ask them in the intake what they need, so where is the gap, how can they grow, but also who they are. Because, and that's part of the framework, why I believe that every person is unique. So if I only lay down what the gaps are, but I don't know what kind of person it is in the core, like what his or hers personality, values, motivation, very important things. What kind of identity I used to have the layers So I laid it out and I had like the blueprint of that person and the gaps. And when we match that, it's amazing what happens because they start growing in the right gaps and the other gaps are made by design. It doesn't fit them. So they start to be real entrepreneurs who only uses were using their identity and their passion and their talents to grow their business. And that works amazing. See what I did there? I
you a lot of better quality content because when it changes the form but it keeps the data correct, it's always the same. It's good in that. A lot of people do it wrong. They say, change this form into a carousel. Okay, now change this carousel into a post. Change this post into Now it needs to be sequential. So always work from the source and then you make like the carousel, the post, etcetera. Because then it's the raw data all the time that gets the instructions. Always share the vision but talk really about your passion and what you do and why you do it because people really like to see that, they feel your energy and they want to buy your product or buy your service because they just want to work with you because then they start believing, okay, we match each other and then, yeah, you you get better quality leads as well.
It misses so much context that it doesn't make the good quality content. But I believe when you, as an entrepreneur, put in the right effort, good quality of content and you use a lot of tools, it can create a lot of better quality content. And why is that? It's because of two things. One, AI only if you do it correctly, it only changes form because what you put in is your knowledge, your passion, your energy and if you let AI only change that form, the thing you put in, the information, the data is the
when you start building your business in Identity First Media, you enrich the website and your knowledge base all the time. So if you tell our inner chat: It's not ready. That's my big vision. We are building it as of today and it works already very well. But if you just start recording and you start talking and it knows everything, you can say, from our last three uploads, I was talking about the best framework for good content, good quality content. Can you write down the framework in one landing page as an assessment? If people want to know more about this, then from the assessment they get the scoring, arrange the scoring and just if they are bad in it or assessment gives out a score that they don't know really how to do it, send them to my call page and they can book our call. You have this information. This is all the chatbot I'm talking about talking to. You have the information about the framework content call and it arranges it. You
want to put it in your mind, it doesn't have to be perfect, it just has to be out there. And when you do it, when you put it out there and you do it a lot, a lot of more producing, you will become better. So your first content will be much worse than your one hundredth part of content. And the one hundredths, number one hundredths will be much, much worse than number 1,000. But to become to come to the one thousandth piece of pieces of content, have to start with one and you don't have to be stuck on one. So don't don't script it, don't do it like 20 times over. I have one rule: I start talking and when I'm already talking for at least one minute, I just keep recording. That's a really good thing, because in this podcast, in this video, I stumbled a lot. Yeah. So it's really like who I am right now, because I don't talk English a lot of times.
I don't say that your content have to be shitty. No. I just say that your content, it doesn't need to be perfect because to be honest, when I look at my own content, my writing, my video, now I use my own tool, of course, to bring out content a lot easier because it changes form, but even when I look at that, I think it's great, yes, not always, but it's not perfect. It's never perfect. When I was a producer, I was a DJ and a producer and I make my own music and sometimes I sat there and I was tweaking the number and I was changing the song and the beat and I was changing things you don't even hear when I change it. And sometimes maybe yes, but there must be a cut. Okay, now it's finished. It's finished enough. I can keep tweaking. I can keep making it perfect. But if the audience doesn't hear it, they cannot dance on it and they cannot enjoy it on the radio. So that's a big problem. And it's the same with content. So therefore, please, if you're an entrepreneur, bring out the content and just do it unfiltered. My English podcast for my personal brand is called No
Your audience is not waiting for the perfect shot. No, they don't wait till you have the right pose or something. It's no photoshoot. I did photoshoots. I was a DJ and the first photoshoot I did, they took like 500 pictures and I have to sort out from maybe they did more, but they they removed a lot of them already. And I had to see like 200 pictures and I have to select the right ones and four came out and those were perfect. Still not perfect because I was no like photo model or something, but perfect for who I was at the moment. But to be honest, your audience is not waiting for that perfect shot, because when they want to see that perfect shot, that one video that hits hard, yes, it gives them a little more to think about you. So, for example, when you have a perfect short video from one minute, they think about it maybe one and a half or two minutes after that. That's it. They
think about you anymore. Maybe later on the day or a week later or even a month later, one time they think about it, about you, but just a short moment. And it's proven that it's not important for people to have the right perfect shot to know you and to understand what you can bring to them. Because I know there are a lot of experts, entrepreneurs who are really good for good in something, they are working really hard for the right content. They think about the right content for months and weeks and and also sometimes maybe for hours. And then after half of a day of thinking about it, there's that perfect short video. And after one week, there's that perfect blog article. And after one month of thinking, there's that perfect podcast show studied from the head. But there's one problem. When you do a lot of background, there are two
into an Instagram carousel or a TikTok caption or LinkedIn post or like blogs or podcast description, YouTube description, whatever you want. But it's still you. And I believe that's the solution for people who don't have a lot of time or don't want to use a lot of time to put out all the content, but you want to be visible. Because the visible people, they get the customers, not the people who are best. You have to be visible. And that's what our solution does. And I'm so happy and a little bit I find it exciting that we come out with this, this intelligent layer. We are still building next features. They are amazing. But now it's already clear.
say it in an easy way, what it does is it changes the form of what you put in. So if you put in one video or audio, it changes the form into all social media posts, into an email sequence, into a podcast page RSS feed for Spotify and Apple podcasts, a blog article in audio as well, a podcast teaser, maybe a course or community. It can generate a lot, but not only in plain text and you have to figure it out. What we do is that's why it's called Identity First Media. First, we take a big intake from the entrepreneur. And from that intake, generate an identity profile with the ideal customer, tone of voice and your profile. So our intelligent layer knows you maybe even better than you know yourself. And when it knows you and you put in one video or audio and the intelligent layer is processing it, all the content that comes out and is placed on your own domain as well. So your website is like the rich content machine for AI visibility as well, but it all sounds like who you are. And all it does, it changes the form. It
you come, do the intake, you scrape your old website or you just talk to AI, we build your domain, you upload a few videos and your domain gets enriched all the time, you have all the content you need to be visible online. And that's why today really matters, because in a few years, maybe now already, there are so many AI slob online, you only stand out when in the content you create is your real identity. So that's what we've built for you.
This hits me always so hard. I see a lot of entrepreneurs, good entrepreneurs, I helped a lot of them with good service or product, really help people with their solutions, real solutions, but they are losing. You know why? They lose from all the attention seekers who are online. Because the entrepreneurs who I talk about, like builders like you, they want to create a good product, good quality and help people.
So that's amazing. When you upload, for example, a piece of video, like ten minutes video, it's the real you. It's the real you and all the knowledge is inside that source. Normally when you ask Gemini, Grok or Claude to change the form, it also changes the knowledge. It always changes something that's not correct and it sounds not like who you are. So we fixed that. We build these robots that really know who you are, sometimes even better than you do know yourself. And it changes the form. That's it. So you upload like a video and what it does is it makes a podcast teaser. It makes a podcast page. It makes a blog article. And it's amazing because when you transcribe a video like this as well and you get a blog out of it directly from the text, it's not nice to read. So AI can change the form. It's really nice for users or customers to read your blog article instead of that it's plain text like a transcription. We create short videos. We create quotable moments from the podcast, quotes, Instagram carousels, all by design as well. LinkedIn posts, social media posts, email sequence, community insertion. So your community gets enriched automatically. You can send an email or a sequence all from that one video and it all sounds like you. It keeps the knowledge inside. It keeps it clean, but it just changes form and it's amazing.
