You Don't Need a Content Calendar. You Need This.
You don't need like the content calendar or the brainstorm sessions anymore.
1 min 47s
Transcript
But the one thing is, with the black soul I can make it from a different material and that material is so sweet for your foot sole. I don't know this. I'm not an expert, but do you understand what I mean? So you are the only one who makes the black sole while the rest in your field of the designer shoe field, that category, they swore by a white sole. That's the defendable position. It has it doesn't have to be big but it's a position to take. So if you did this for 20 to 30 posts and you find you've found your defendable position, what you are going to do is you are starting to make more content about this defendable position. And it forces you to think more about your position and to create content more a little bit around that position. So it's more structured structured automatically. That's amazing because you don't need like the content calendar or the brainstorm sessions anymore. Because you as an expert can think about this position you take and to think about content around this position. And people will be attracted more because it's more clear to them what your vision is, what your strategy is, what your output is and that attracts more. It's it's amazing. So when you've done this, you can look at, you are probably someone who published a lot of content, so then you can look at another 30 posts and find a second position. And then you look at 30 posts more and then you have 90 in total and you are going to look at another