Stop Chasing Likes. Find Your Defendable Position.

why that's something very strong is because if you start making content more consistent about your defendable position, then one group of customers, potential customers, will understand what your vision is and who you as a person are and what your business can solve for them that's connected with their vision of their world. It's it's it's really like that. So you have find your defendable position within these pieces of content. So you've got 20 to 30 pieces of content. You make two PALs and four out of five will be noise and one out of five will be your defendable position. I will give you an example. For example, I was working as an identity architect and I've worked with high performance entrepreneurs and sport teams and supporters as well. And it's amazing for me to work with them. So I'm pro high performance. So what's my defendable position? One of them is like, okay, I hate life work balance. Because when people talk about life work balance, they are like, yeah, but you have to relax a little bit more and you have to work hard, but there needs to be a balance. And that was a defendable position for me because a lot of people, even in high performance field, didn't agree with me like that. So that's a good defendable position because at that moment you can defend your position. And that's amazing because yeah, you are going to make sure a lot of people you don't attract old people, that's good because you are going to attract just a small group