The Concept Carve: Turn Your Best Case Into a Framework

Okay. So you have that in mind or you write it down, pause the video and write it down or type it down or dictate it via whisper flow for example and make sure it's somewhere. What you then do is using this, start to use this framework, concept carve. You think about it as, okay, you had the case. That's what you already did. Okay. Case. Case first, then minus surface. So cut out everything, the name, the details, even the pricing, it doesn't matter. All all the specific details that are specific for this client. So all on the surface you cut out. And then plus name. So you think of an easy name. Don't think about it too long. You can even put in the case, strip, carve all the surface things and then say to AI, okay, what's a good name for this concept? So it's easy, you have the case minus surface plus name is concept.