Your website must be the source. Here is why AI demands it.

why I believe that the most important thing is the quality of the input and the output needs to change form because everybody is on a different platform. That's because every person is different. For you as an entrepreneur, it's important to know where your target audience is, your ideal customer profile. It tells you a lot about are they on Reddit or are they on LinkedIn or Instagram, but your own website needs to have the source content and needs to be the source. So it doesn't matter if you place it on all the platforms, it's necessary for AI optimization, but it has to point to your own domain so that your domain gets enriched. And every customer, potential customer of you, has like this unique way of integrating things. So some people like to listen to me on the longer podcast or others are only seeing TikTok short videos and when they like a short video, they come to the podcast. But there are different people with different tastes and different ways of consuming. So that's amazing. You can change form automatically and you just put in the quality content. That's it. That's what I believe in.