Your Content Is Sending a Scattered Signal

And then the third piece of content will scare away group one and two and attract new people. But if you use this cycle, you understand you every time attract someone and then push away the same group again. So that's not working. So there's one thing I want you to do and it's very easy. And when I'm telling you what to do, it's like a workshop almost. You can pause the video and do it immediately. But what I want you to do is open up the social media channel where you post the most consistent. So if it's LinkedIn, it's LinkedIn. If it's Instagram, it's Instagram. It's okay. If it's both, then maybe it's even possible for you to find both. But what I want you to do is look at the last 20 to 30 pieces of content. Just collect them. And what I want you to do is don't look for the best hooks that are working. Don't even look at how many likes it got. Because