Editing blog articles

Answer

In the blog editor you can adjust every part of your blog article: title, sections, fact blocks, branded insights, subsections and FAQ.

Editing sections

Each blog article consists of sections with a heading (H2), content and optional elements:

• Fact block: a statistic or fact that supports your story. For AI-generated blogs this is automatically filled with source and URL.
• Branded insight: a method-specific insight that highlights your expertise.
• Subsections: additional subheadings (H3) under a section.

Editing fact blocks

The fact block has three fields:

1. Fact or statistic: the core statement (e.g. "80% of customers expect a personal experience").
2. Source: where the fact comes from (e.g. "Bain & Company, 2005").
3. Source URL: the direct link to the source.

Always check the source and URL before publishing. AI-generated sources may be incorrect or outdated.

Hero image and social media preview

When you upload a hero image for your blog article, it is automatically used as the social media preview when someone shares your article on LinkedIn, X or Facebook. This means your article looks great right away when shared, without any extra steps.

You will see a note below the hero image field confirming this: "This image is also used as a preview when someone shares your article on LinkedIn, X or Facebook."

There are two exceptions to keep in mind:

• No hero image: if your setup does not support hero image uploads, a social media preview is generated automatically using your article title and brand colors.
• Separate social media image: if you have explicitly uploaded a social media image in the SEO section below your article, that image takes priority and will not be overwritten by the hero image.

Tips

• Leave the fact block empty if you have no relevant fact for a section.
• The source URL is shown on your website as a clickable link next to the fact.
• You can add, remove and reorder sections using the buttons above each section.
• To use a different image for social sharing than your hero image, upload a separate image in the SEO section below your article.