Answer
The Deeply Read card on your Website Statistics page shows the percentage of visitors who scrolled past 75% of a page. It replaces the old Average Visit Time card, which showed 0 seconds for most sites because single-page sessions never registered a meaningful time. The Deeply Read score gives you a much more reliable signal of real engagement.
Where to find it
- Go to Dashboard in your main navigation.
- Click Website, then open Statistics.
- Look for the Deeply Read card in your stats overview.
The number you see is the percentage of page views where a visitor reached the 75% scroll milestone.
How it works
A lightweight script on your site listens to each visitor's scroll position and records a milestone event at 25%, 50%, 75%, and 100% of the page. Each milestone is counted once per page view, so refreshing the page or scrolling back up does not inflate the numbers.
For short pages where no scrollbar appears (like a minimal homepage), the script automatically registers a full read the moment the page loads. This prevents high-traffic pages from unfairly dragging your score down.
What the numbers mean
For blog posts and long-form content, a good rule of thumb is:
- 30 to 50% is a strong result. Your content is holding attention all the way through.
- Below 30% may point to a long or slow introduction, a topic that does not match visitor expectations from the title, or layout issues on mobile.
- Above 50% is excellent. Your audience is reading every word.
Homepages and sales pages tend to score differently from editorial content, so compare pages within the same content type for the most useful insights.
No setup needed
As long as Umami is connected to your site (you can confirm this in your website settings), scroll events are collected automatically. There is nothing to configure, no code to add, and no extra cost. Everything runs on our own infrastructure.
Tips
- Check your Deeply Read score per page, not just your site average. A single underperforming post can pull the average down significantly.
- If a page scores low, try shortening the introduction or making sure the first screen matches the promise of your title or link.
- On mobile, large images or wide tables can interrupt reading flow. A low score on mobile traffic is often a formatting signal worth investigating.