Answer
When offering products or services online, you must comply with the legislation of the countries where your customers are. Below is an overview per country.
Netherlands
Email marketing:
- Telecommunications Act: opt-in required for commercial emails
- Double opt-in recommended but not mandatory
- Unsubscribe link required in every email
Webshop:
- BW 6:230v: order button must clearly indicate payment ("Place order")
- 14-day right of withdrawal
- Chamber of Commerce number and VAT number required
Cookies:
- Telecommunications Act: consent for non-essential cookies
- Dutch DPA: "Accept" and "Reject" must be equally prominent
Germany
Email marketing:
- UWG: double opt-in MANDATORY
- Without DOI you risk fines and "Abmahnungen"
Webshop:
- BGB 312j: order button must say "Kostenpflichtig bestellen" (or similar)
- Widerrufsrecht (14 days, same as NL)
- Impressum mandatory (TMG)
Cookies:
- TTDSG: similar to NL requirements
EU-wide (GDPR)
- Privacy policy required
- Processing register required
- Log consent for marketing
- Right to access, correction, and deletion
What does the platform do automatically?
- Unsubscribe link in every email
- Double opt-in (can be enabled)
- Cookie consent banner (can be enabled)
- Impressum page (auto-generated)
- Right of withdrawal page (for webshop/courses)
- Correct order button texts per language
- Consent logging for GDPR compliance
- Registration/VAT in email footer
Tips
- Enable double opt-in if you have German customers
- Enable the cookie banner if you use analytics or marketing cookies
- Keep your footer details up to date (registration, VAT, address)
- Regularly check if legislation has changed