Understanding your identity profile

Last updated March 4, 2026

Answer

Your identity profile is the core of the platform. It contains your personality traits (Big Five), values (Schwartz), motivation (SDT), tone of voice and ideal customer profile (ICP). All generated content is tailored to this profile.

Steps

  1. Go to Identity > Set up identity to start the intake.
  2. Complete 7 phases: personality, values, motivation, business discovery, client profile, profile analysis and dashboard import.
  3. Are you a client of Aligned Entrepreneurs? Import your profile using the button on the intake overview and skip the first 3 phases.
  4. After the intake, find your complete profile under Identity > Profile.

Tips

  • Take your time with the intake. A fully completed profile produces noticeably better content.
  • You can update your profile at any time. New content is automatically generated based on the updated profile.
  • Already have an Aligned Entrepreneurs profile? The import option is available as long as phases 1-3 are not yet completed, even if you have already started the intake.
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