Answer
Category Entry Points (CEPs) tell the platform *when* people think of someone like you. Not who your ideal client is, and not how you communicate, but the specific situations and emotions that lead someone to seek you out. A quick five-minute chat in your dashboard is all it takes to add this missing piece.
What Are Category Entry Points?
CEPs capture the moments that bring potential clients to your door. Think of it as the "when" behind your audience's behavior: the situation they were in, the feeling they had, and the pattern they recognized in your work that made them think "this is exactly what I need."
This data feeds directly into all content generation on the platform, making your blog posts, podcast scripts, and email content land at precisely the right moments for the right people.
How to Find the Flow
If your profile is missing CEP data, you will see an amber banner at the top of your Intake page with a message that a piece of your profile is still incomplete. You have two ways to get started:
- Click the amber banner directly, or
- Navigate to Dashboard, then Intake, then CEP aanvullen
The Four Questions
The flow walks you through four short questions:
- Situation: What was happening in someone's life or work when they came to you?
- Emotion or thought: What were they feeling or thinking at that moment?
- Recognition pattern: What did they see in your work that made them feel understood?
- Confirmation: A quick review of what the platform picked up from your answers.
After the four questions, you land on a review screen where you can edit anything before saving.
How Your Answers Are Used
The platform automatically combines your answers with information gathered earlier from your website. Points confirmed by both sources receive a higher confidence score, so the most reliable CEPs rise to the top. Up to ten situations are saved, giving you enough variety to cover your audience without making your profile too broad.
You do not need to redo your full business discovery intake. This short flow is the only thing standing between you and a complete identity profile.
Tips
- Be specific with situations and emotions. "Feeling stuck in their business" works better than "wanting to grow."
- If the review screen shows something that does not feel right, edit it before saving. You know your clients best.
- Once your CEPs are saved, all new content you generate will automatically reflect these moments, no extra steps needed.