Using nurture sequences

Answer

Nurture sequences are automated email series that guide contacts step by step through a story, educational journey or challenge. There are three types: education (knowledge sharing), story (storytelling) and challenge (activation). When creating a sequence, you choose whether to write emails manually or have AI generate them instantly. Each email in a sequence can be sent after a waiting period or on a fixed date and time, giving you full control over timing. Sequences can also start automatically when a contact joins an email list, making it easy to build fully automated welcome or onboarding flows.

Steps

1. Go to Email > Automations and click "New sequence".
2. Choose the creation mode at the top: "Manual" (add emails yourself) or "Generate with AI" (AI creates emails based on your content).
3. Enter a name and choose the type: education, story or challenge.
4. Set the number of emails and the default days between emails.
5. For each email, open its settings and choose the timing using the Wait / Fixed date toggle:

- Wait: the email is sent a set number of days after the previous one, just as before. - Fixed date: the email is sent on a specific date and time you choose, ideal for announcements or launches tied to a calendar date. - If a contact enrolls too late to reach a fixed date, that step is skipped automatically and the sequence continues with the next email.

1. For manual: configure the trigger and target list, then add emails on the detail page. Choose "When contact joins a list" as the trigger to enroll contacts automatically as soon as they are added to a specific list.
2. For AI generation: select a source (content upload or knowledge base item). After creation, AI automatically generates the emails.
3. Reorder emails if needed by dragging them to the right position (see Tips below).
4. Activate the sequence when you are satisfied with the content.

Tips

• Education sequences work well as a lead magnet: offer valuable knowledge in exchange for an email address.
• Story sequences build trust. Share personal experiences that align with your identity profile.
• Challenge sequences have the highest engagement. Give participants a concrete task each day.
• The AI generation option is ideal if you already have content uploads or knowledge base items. You can still edit the generated emails afterwards.
• Use fixed dates for time-sensitive steps like a product launch or a live event reminder. Combine them with wait-based steps for the rest of the sequence to get the best of both approaches.
• Use the "When contact joins a list" trigger together with a Newsletter CTA block on your page. Visitors sign up inline, confirm via email, and are enrolled in the sequence automatically without any manual steps.
• You can reorder emails in your sequence at any time using drag-and-drop. Simply grab the grip handle on the left side of an email card and drag it to the position you want. The new order is saved automatically.