Answer
CTA pop-ups are small overlays that appear on selected pages of your website. Each pop-up shows one focused message and one button linked to an existing CTA, such as a Calendly link, a contact page, or an external URL. You set them up in four simple steps, and you can pause or adjust them at any time.
Find pop-ups in your dashboard under My Website > Pop-ups.
Step 1: Add your content
- Click New Pop-up.
- Enter an internal name (only you see this).
- Select an existing CTA from your CTA library (My Website > CTAs).
- Write a title and a short message for each language. Keep it to two sentences maximum. A focused message converts much better than a long one.
Step 2: Choose your pages
Tick the page types where the pop-up should appear, such as the homepage, about page, services overview, blog overview, or individual blog posts. You can also add specific URL paths to include or exclude. For example, always exclude your checkout or payment pages to avoid disrupting the buying process.
Step 3: Set your trigger
Choose when the pop-up opens:
- Time delay: The pop-up opens after a set number of seconds. A 5-second delay works well on orientation pages like the homepage.
- Scroll percentage: The pop-up opens once a visitor has scrolled a certain distance down the page. A 60% scroll trigger is a great fit for blog posts, giving readers time to engage with your content first.
- Exit intent: The pop-up opens when the mouse moves toward the browser bar. Use this one sparingly. It only works on desktop.
Step 4: Activate your pop-up
- Enable Show once per session so the pop-up does not reappear during the same visit.
- Toggle the pop-up to Active.
When a visitor clicks the button, they go to the linked destination and the pop-up closes. If they dismiss it instead, the system waits seven days before showing it to that visitor again.
When to use something else
- Want to collect email addresses? Use the Lead Capture feature instead. Pop-ups do not include an email field.
- Need to show multiple messages at once? Create separate pop-ups per page type.
- Never activate a pop-up on payment or checkout pages.
Tips
- One pop-up per page: The system only shows one active pop-up per page, which keeps the experience clean for your visitors.
- Chatbot note: When a pop-up is active on a page, the system automatically suppresses proactive chat messages on that page. The chat button itself stays visible.
- No CTA linked, no pop-up shown: A pop-up without a linked CTA will not appear. Always connect one from your CTA library before activating.
- Pausing vs. deleting: Toggle Active off to pause a pop-up and keep its settings. Use the three-dot menu to delete it permanently.
- Avoid early triggers on blog posts: A time delay of 5 seconds on a long article means most visitors see the pop-up before they have read anything. Use the scroll trigger there instead.