Answer
Lead capture forms let you turn website visitors into email subscribers automatically. You can add a signup form, popup, or embedded form to any page, and every submission flows straight into your contact list, ready to enter a nurture sequence.
Finding your forms
Go to Email > Lead Capture in your dashboard. You will see an overview of all your forms, including:
- Status (active or inactive)
- Number of submissions
- Conversion rate per form
This gives you a clear picture of which forms are performing and which ones could use some attention.
Creating a new form
- Click New Form in the top right corner.
- Give your form a clear name and an optional description.
- Configure the fields you want to show, for example email address and first name.
- Set the behavior, such as what happens after someone submits the form.
- Save and set the form to Active when you are ready to go live.
Embedding a form on your website
Want to add the form to an external website or landing page? That is easy:
- Find the form in your overview.
- Click the menu icon next to it and choose Embed Code.
- Copy the code and paste it into your website builder or page editor.
The form is now live and collecting subscribers directly into your contact list.
Connecting forms to email sequences
Every new subscriber goes through a double opt-in process automatically, keeping your list healthy and compliant. From there, you can connect the form to an email sequence so new subscribers immediately enter a welcome or nurture flow without any manual work on your end.
Tips
- Keep forms short: email address plus first name is usually enough. Fewer fields means more conversions.
- Use a popup form for high-traffic pages and an embedded form for dedicated landing pages.
- Check your conversion rate regularly in the overview and experiment with different form titles or descriptions to improve results.
- Connect every form to a welcome sequence so new subscribers hear from you right away.