EmailBeta

How does the unsubscribe link in emails work?

Last updated April 25, 2026

Answer

Every email sent through the platform automatically includes an unsubscribe link in the footer. When a recipient clicks it, a confirmation page is shown with your company branding.

How it works

  • The unsubscribe link appears at the bottom of every email and sequence email
  • After clicking, the recipient sees a personalized page with your company name and color
  • The unsubscription is processed immediately and logged in the consent overview
  • If someone is already unsubscribed, this is clearly stated

Language of the unsubscribe page

The language is determined by your Footer language setting:

  1. Go to Dashboard > Email > Settings
  2. Set the Footer language to Dutch, English, or German

Tips

  • You cannot remove the unsubscribe link (legally required)
  • Unsubscribed contacts will not receive any emails, including sequences
  • The unsubscription is automatically logged for GDPR compliance
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