To an AI system you are not a website or a brand, you are an entity: one node it can recognize, resolve, and cite. Entity building is the work of becoming that single, unambiguous thing on the web.
An entity is a single, unambiguous node that an AI system can recognize and resolve you to, distinct from every other person or organization with a similar name. Entity building is making yourself that one coherent thing across every channel, so a model can name you with confidence instead of failing to resolve you at all.
The scan takes about five minutes: fourteen questions, and you get a precise reading of where the gap sits and the first move that closes it.