Why AI Doesn't Know You (And What It's Costing You)
AI doesn't know most entrepreneurs exist. That means when a potential customer asks ChatGPT for a recommendation, your name never comes up. Here's how to fix that.
10 min readUpdated:
Think about the last time you needed a solution to a business problem. A few years ago, you asked Google. Before that, you asked a neighbor or picked up a newspaper. Today, people are asking ChatGPT, Grok, and Gemini. And AI doesn't look up websites the same way a search engine does. It draws on what it already knows.
This creates a hard, concrete problem for entrepreneurs. If a potential customer types "who can help me with X" into an AI system, and AI has no structured, reliable information about you, your name never comes up. The recommendation goes to someone else. Every single time.
The good news: you can still act early. Most entrepreneurs are using AI as a tool to get answers. A much smaller group has figured out how to make AI work for them, and an even smaller group has thought about making AI aware of who they are. That gap is your opportunity right now.