Identity Website

A website generated from who you are. Not a blank template. A 90-minute identity intake becomes a complete website in your voice, with your positioning, structured for AI discoverability.

Most experts have a website that does not sound like them. It sounds like the template they chose, filled in with words they wrote on a Tuesday afternoon when they had an hour to spare. Or it sounds like the copywriter they hired who did a decent job but could not quite capture how they think. The result is a website that technically works but does not represent who they are. Visitors sense it. And AI systems, which are increasingly how people find experts, cannot parse a generic page into a recognizable entity. ## Your identity drives the content Identity First Media builds your website differently. Before a single word is written, you go through a 90-minute intake. This is not a questionnaire. It is a structured process grounded in your personality (Big Five dimensions), your values (Schwartz value priorities), your motivation (self-determination theory) and your business positioning. The result is an identity profile that the system uses to generate every page on your website. Your homepage headline. Your about page narrative. Your service descriptions. Your FAQ answers. All written in your voice, addressing your ideal customer, using your natural communication style. ## What you get Your website comes with everything you need to establish your online presence: A homepage with structured sections: hero, problem statement, methodology, outcomes, services overview, social proof, FAQ and call-to-action. Each section is generated from your identity profile and business analysis. An about page that tells your story the way you would tell it. Not a generic template, but a narrative that reflects your actual perspective and expertise. Service pages with pricing, deliverables, methodology and FAQ, each structured with Schema.org Service markup for AI discoverability. A contact page with a form that routes to your inbox. Custom pages you can add through the CMS: a call booking page, a methodology page, a portfolio, whatever your business needs. ## Already have a website? If you already have a website with content, the system crawls it during onboarding. Blog posts, reviews, tone of voice, company information: everything that can be imported is imported. You keep the authority you have built. Your domain moves with you. Nothing starts from zero. With yearly subscriptions, the full migration service is included: domain transfer, content import, email list migration and DNS configuration. ## Themes and customization Fourteen theme presets range from light and clean to dark and editorial. Each theme uses CSS custom properties, so every color, font and spacing value adapts to your brand. You choose your accent color, your fonts, your structure preset (sharp, balanced or soft corners). The system handles the rest. The page editor is block-based. You can reorder sections, add new blocks, edit content in a rich text editor, and preview changes before publishing. No code required. ## Multilingual from the start Your website supports Dutch, English and German. Each language version is generated natively, not translated. The system thinks in the target language, using local idiom, sentence rhythm and domain terminology. URL slugs are locale-aware: /services in English, /diensten in Dutch, /dienstleistungen in German. ## Built for AI discoverability Every page on your website carries structured data: Organization, Person, WebSite, BreadcrumbList, FAQ, Service, OfferCatalog. AI systems use this data to understand who you are, what you do and why you are an authority. Your website is not just a brochure. It is a structured, machine-readable representation of your professional identity.