Sixteen questions. A score on seven dimensions, your biggest leak named, and the first thing we would build to close it.
For people whose thinking is the business: consultants, authors, founders, specialists and independent professionals with at least three years of paid work behind them.
Sixteen questions, six minutes
No sign-up, no sales call. You click through and see your result on the screen.
Seven dimensions, one leak
Ownership, authority, discoverability, depth, compounding, audience and structure. The weakest one is spelled out as your biggest leak.
What we would build first
Not a score alone. For your leak you see the first piece of infrastructure we would put in place, and why.
No. Being found is a consequence. The audit measures whether your expertise is becoming something you own: domain, archive, list and structure.
No. Your result appears on screen. Your e-mail is only needed if you want the audit sent to you.
You see your score per dimension, your biggest leak and what we would build first. If you want, we show you what your own media infrastructure could look like.