0:000So you're an expert. You're working for at least three years in your field, but probably five years, ten years, maybe twenty or even more years. So what I know about working with experts like you, you are very good in what you do, but if you look into the mirror in your bathroom, you look into your own eyes and you think what I am doing is normal. A lot of people can do what I do. So you don't feel special.
0:290This video is not especially for feeling you special, not for giving you the ego boost like, I'm the greatest. Not at all. But I want you to shift your mind into, okay, I deliver a lot of value to my customers because that's important for you. That's one thing I I hope will shift during this video, but the second is a practical outcome. I want you to understand and to have some tools to create content in a much more easy way.
1:060I don't want you to be like the content king. I don't want you to think about, okay, I need all the tools and the good lighting and the the better cameras and stuff like that. No. It doesn't matter. I am recording this on my iPhone as well.
1:200It's just that. IPhone, a window that's open with just some light and a bookshelf. It's amazing. That's it. And a chair to sit on, it's not even a great chair.
1:320It doesn't matter. But I want you to think after this video, you have content for maybe the next three months and don't think about, okay, but then I have to write or to to record videos and stuff like that. I want you to do a practice with me to find out how easy it can be to deliver content and I want you to remember that repetition is key for your potential customer as well. Because what probably will happen is when you start sharing content again, maybe you are doing this already but I'm going to help you so it lands better for your potential customer and they become your customer, of course. But you have to remember, if you say it 30 times, then probably your potential customer heard it for the seventh time and after the seventh time or so, they start to think, ah, I've heard this before.
2:320Only only then. So you have to at least share the same thoughts over and over again. So what are you going to share? It's very easy. Okay.
2:430I know you are an expert. So I know you have a lot of intellectual property. You have deep knowledge and a lot of skills in your field and for you it feels normal. That's great because it's not normal and it's your own because you made it your own even if you did some study why you that's how you became your the expert you are in your field. But even if you are meeting other people who did the same study, after years of having this business, doing your work, your skills, your knowledge is different than their knowledge and skills.
3:300It's logical. You're just a human, so that's amazing. So what I want you to do, because I know if you are an expert, you worked with clients. And when you worked with clients, you've got some data. You've got emails, apps, you you use WhatsApp maybe or Signal, Maybe on social media as well.
3:540If the if you don't have the other two, maybe on social media. But what I want you to do is go look for the threads you have with clients. Maybe five, preferably 10 or 15 threads from clients who asked you questions. Not the normal question like, okay, what's the pricing or at what time can I come to you? No.
4:210The the questions about your knowledge, about your product, about your service. And I want you to go to all those threads and write down or just copy paste your all these questions underneath each other. Like I said, maybe five, ten, 15 questions. Those are amazing. So you can do it right now.
4:440You can pause this video and come back later. You go and find all the questions that they ask you. Email, in apps or even on social media. It's great. It's great.
4:570So all these questions. Don't do anything yet. So when you've got these questions, I want you to start with only three questions. Not more. Don't make it difficult for yourself.
5:090Start with three. So, you pick the first question and what I want you to do and you have to think about is, this is not for your audience. This is not directly to pay to post on social media what you are going to do. But what I want you to do is you pick one question, you open the app on your phone to start dictating, just record your voice and you are going to answer the question without thinking. Just you see the question question and you start to think of that person or another person and you start answering the question with your voice.
5:510Just record it on your phone. Don't think, no, I will write. No. Record it on on your on your device. If you are comfortable by recording on video, for example, do it on the video immediately.
6:090Just do it. But you don't have to. Just record it on on your phone, on your your dictation app. So when you did that for three questions, just like I said, just start with three. What you will do is you open up a project in your favorite AI model model.
6:290So if you didn't use it yet, please do. Open up a model, create a project or if you already have one, open your business project. And what I want you to do is ask AI, okay. So so maybe Claude or Grok, maybe Gemini, chat GPT possible as well. I want you to ask that model, okay, I've got three audios.
6:550I want to transcribe it. What's a free tool to do it? And it will give you a tool. There are plenty of it. And what you then do is you put the text, the transcriptions into that project, so you can talk to it.
7:090That's easy. And what you you've done is you created by answering these questions, you created intellectual property, you probably even created frameworks, you created FAQs for on your website, you created content for social posts, blog articles. Because you can talk to the text you gave to the project, you can ask AI, you can say for example, so, Grok, you are the best content creator for an expert in your field and in my voice, I've answered three questions from customers and I want you to give me some hooks or some structure or some IDs for content for this week. Give me three IDs. And I don't want you to ask Grok or Claude to write it.
8:090I want to give it a structure to you so you can write it yourself. So it's more human, but it's it's the idea of the answer you gave. So it's it's coming from you. At that moment, when you start doing this and eventually you will go through all the questions when you have 10 or 15 questions answered in the same project, you've got the deep knowledge of your own. You can see it for yourself.
8:370Okay. I have some value inside of you. You have intellectual property. It's there in your brain. It's different than other people and it's structured, if you ask AI to do it, structured in a way that's amazing for AI discoverability.
9:030Because when you are saying, like I said, repetition is key. If you start repeating those things when you have 15 answers, you can rotate this in five weeks. Every week, three posts on LinkedIn, Instagram. You can record a video if you're comfortable with this. If you're not comfortable, get ready.
9:250Get comfortable. Just ask yourself the same question and give the answer on video just like this with an iPhone in front of you. It's amazing content. It's really wonderful. People are waiting for this to to see your face, to hear your voice.
9:410It's amazing. So you then you can post it on TikTok as well and Instagram Reels as well. You can ask Claude, for example, to make a carousel out of it. You can post it on LinkedIn. You can post it on Instagram as well.
9:550And when you start doing this, these fifteen fifteen answers you gave, it will AI will start to acknowledge you and start to cite you because you are repeating the same knowledge over and over and over again. And if you do it like this, you start to understand that your intellectual property, your knowledge, your skills are different. It's going deeper than just the people who are good at making content but don't have the real deep knowledge that you have. And AI will pick this up because AI will understand there's authority within your content. So this video is for you to understand, okay, you already have all this all this amazing data to create content out of it.
10:470It's not that difficult. You have to understand you can insert everything after you recorded voice on video or audio, transcribe it, insert this in a project. And if you do that, you can talk to it, you can play with it, you can ask AI to take on a role and you can create a lot of out of it and then you have this foundation of your business. That's why we, with Identity First Media, we create this ninety minute intake to create the foundation of the expert, of the founder, of the CEO. And from that funding foundation, there is all the content coming from after you insert all these answers from customers, from the questions customers ask.
11:420It's just simple as that. And if you start doing this and working with this, you start maybe to feel, okay, I've said this once. Yeah. Okay. But it's important you need to say the same thing within three weeks or within two weeks again, but just in a different way.
11:590So you ask Grok or Claude or wherever your project is. Okay. Two weeks ago I talked about this. Can you give me some hooks to think about the same subject and you start writing it again or recording the video again? And you will say it in a different way, but it's always coming from you, so it's the same vision, the same strategy, the same entities, the same frameworks and that's really important for AI to start to recognize you as an authority and it will start to cite you.
12:310So that's amazing. Try this for yourself. Don't think about it too much. Just do the steps. Find the questions.
12:390Answer the questions. Transcribe the answers. Feed it into an AI model and that's it. Then you can talk with it and you can ask it everything. So if you want to be more found by AI, ask it, okay, how how can I make sure that AI is going to cite me based on these answers?
13:000You can say, okay, give me content hooks. Okay. Give me content hooks for LinkedIn. Okay. But now I want to make a post for Instagram.
13:070Give me just an ID from all the input I gave you and it gives you an ID and you can change it for yourself. It's amazing. Go try it. Don't be the amazing content king. Just speak from who you are.
13:230Just if you're a calm person, be calm. If you're if you are enthusiastic, okay, be enthusiastic. If you're energetic, be energetic. If you are more the teacher, be the teacher. It's okay.
13:380People buy from people, so I want you to be you in your content, on your video, audio or text. It's amazing.
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