Aflevering #8
Van klantenvragen naar drie maanden content
Verzamel tien tot vijftien klantenvragen, beantwoord ze met je stem en voer de tekst in een AI-project in. Zo bouw je drie maanden content vanuit bestaande expertise.
13 min
Video en audio in het Engels
Belangrijkste inzichten
- Zoek tien tot vijftien klantenvragen op in bestaande gesprekken en begin met drie: dat is genoeg om een eerste AI-project te vullen.
- Spreek je antwoorden in op je telefoon, transcribeer ze en voer de tekst in als project in je favoriete AI-model. Zo bouw je een doorzoekbare kennisbank van je eigen expertise.
- Herhaal dezelfde kennis elke twee tot drie weken in een andere vorm. AI-systemen herkennen autoriteit via consistente herhaling van dezelfde begrippen en visie.
- Je stem, je gezicht en je denkwijze zijn het onderscheidende element. Contenttools maken content. Jij maakt autoriteit.
- Een iPhone, daglicht en een stoel zijn voldoende om video-content te maken die mensen willen zien en die AI herkent als gezaghebbend.
Tijdstempels
00:00Het probleem: experts zien hun eigen kennis als gewoon
01:32Doel van de oefening: drie maanden content
02:43Jouw intellectueel eigendom: hoe het anders is dan van anderen
03:54Stap 1: klantenvragen verzamelen uit e-mail en apps
05:09Stap 2: drie vragen inspreken zonder nadenken
06:29Stap 3: transcriberen en invoeren in een AI-project
09:03Herhaling als mechanisme voor AI-vindbaarheid
10:47Het fundament van Identity First Media en de negentig minuten intake
Ontdek in 2 minuten hoe zichtbaar jij bent voor AI zoals ChatGPT, Claude en Gemini.
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Waar deze aflevering over gaat
Paul Veth legt uit hoe gevestigde experts in drie stappen een content-fundament bouwen vanuit kennis die ze al bezitten. Het uitgangspunt is de Identity-First Methodology van Identity First Media: begin bij wie je bent, technologie versterkt wat al aanwezig is.
De drie stappen
- Zoek tien tot vijftien klantenvragen op in e-mail, WhatsApp of sociale media. Kies vragen over je kennis of dienst, geen logistieke vragen over prijzen of tijden.
- Beantwoord drie vragen door ze in te spreken op je telefoon. Geen voorbereiding, geen script. Spreek rechtstreeks tegen de persoon die de vraag stelde.
- Transcribeer de opnames met een gratis tool (vraag je AI-model welke), voer de teksten in als project in Claude, Grok of een ander model en praat er daarna mee alsof het je eigen kennisbank is.
Waarom herhaling de kern is
Als je hetzelfde onderwerp dertig keer bespreekt, heeft een potentiële klant het gemiddeld zeven keer gehoord voordat hij of zij echt iets met de boodschap doet. Vijftien beantwoorde vragen zijn genoeg voor vijf weken rotatiecontent: drie posts per week op LinkedIn of Instagram, aangevuld met video als je daar klaar voor bent.
Wat dit oplevert voor AI-vindbaarheid
Door dezelfde visie, dezelfde begrippen en dezelfde kennisstructuur herhaaldelijk terug te laten komen, beginnen AI-systemen de patronen te herkennen. Ze koppelen autoriteit aan je naam en gaan je citeren. Dit is geen trucje: het is de manier waarop LLM-vindbaarheid werkt voor experts met echte diepgang.
Het fundament dat Identity First Media bouwt
De negentig minuten durende intake van Identity First Media werkt op hetzelfde principe: alle antwoorden van de expert worden de basis van de content engine. Vanuit dat fundament genereert het systeem blog, podcast, sociale posts en e-mail, structureel en in de eigen stem van de ondernemer.
Onderwerpen
contentcreatie voor expertsAI-vindbaarheidLLM-vindbaarheidintellectueel eigendom contentklantenvragen als contentbronIdentity First Mediaidentity-first methodologyAI-citatiescontentfundamentherhaling en autoriteit
Volledig transcript
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0:00
0So you're an expert. You're working for at least three years in your field, but probably five years, ten years, maybe twenty or even more years. So what I know about working with experts like you, you are very good in what you do, but if you look into the mirror in your bathroom, you look into your own eyes and you think what I am doing is normal. A lot of people can do what I do. So you don't feel special.
0:29
0This video is not especially for feeling you special, not for giving you the ego boost like, I'm the greatest. Not at all. But I want you to shift your mind into, okay, I deliver a lot of value to my customers because that's important for you. That's one thing I I hope will shift during this video, but the second is a practical outcome. I want you to understand and to have some tools to create content in a much more easy way.
1:06
0I don't want you to be like the content king. I don't want you to think about, okay, I need all the tools and the good lighting and the the better cameras and stuff like that. No. It doesn't matter. I am recording this on my iPhone as well.
1:20
0It's just that. IPhone, a window that's open with just some light and a bookshelf. It's amazing. That's it. And a chair to sit on, it's not even a great chair.
1:32
0It doesn't matter. But I want you to think after this video, you have content for maybe the next three months and don't think about, okay, but then I have to write or to to record videos and stuff like that. I want you to do a practice with me to find out how easy it can be to deliver content and I want you to remember that repetition is key for your potential customer as well. Because what probably will happen is when you start sharing content again, maybe you are doing this already but I'm going to help you so it lands better for your potential customer and they become your customer, of course. But you have to remember, if you say it 30 times, then probably your potential customer heard it for the seventh time and after the seventh time or so, they start to think, ah, I've heard this before.
2:32
0Only only then. So you have to at least share the same thoughts over and over again. So what are you going to share? It's very easy. Okay.
2:43
0I know you are an expert. So I know you have a lot of intellectual property. You have deep knowledge and a lot of skills in your field and for you it feels normal. That's great because it's not normal and it's your own because you made it your own even if you did some study why you that's how you became your the expert you are in your field. But even if you are meeting other people who did the same study, after years of having this business, doing your work, your skills, your knowledge is different than their knowledge and skills.
3:30
0It's logical. You're just a human, so that's amazing. So what I want you to do, because I know if you are an expert, you worked with clients. And when you worked with clients, you've got some data. You've got emails, apps, you you use WhatsApp maybe or Signal, Maybe on social media as well.
3:54
0If the if you don't have the other two, maybe on social media. But what I want you to do is go look for the threads you have with clients. Maybe five, preferably 10 or 15 threads from clients who asked you questions. Not the normal question like, okay, what's the pricing or at what time can I come to you? No.
4:21
0The the questions about your knowledge, about your product, about your service. And I want you to go to all those threads and write down or just copy paste your all these questions underneath each other. Like I said, maybe five, ten, 15 questions. Those are amazing. So you can do it right now.
4:44
0You can pause this video and come back later. You go and find all the questions that they ask you. Email, in apps or even on social media. It's great. It's great.
4:57
0So all these questions. Don't do anything yet. So when you've got these questions, I want you to start with only three questions. Not more. Don't make it difficult for yourself.
5:09
0Start with three. So, you pick the first question and what I want you to do and you have to think about is, this is not for your audience. This is not directly to pay to post on social media what you are going to do. But what I want you to do is you pick one question, you open the app on your phone to start dictating, just record your voice and you are going to answer the question without thinking. Just you see the question question and you start to think of that person or another person and you start answering the question with your voice.
5:51
0Just record it on your phone. Don't think, no, I will write. No. Record it on on your on your device. If you are comfortable by recording on video, for example, do it on the video immediately.
6:09
0Just do it. But you don't have to. Just record it on on your phone, on your your dictation app. So when you did that for three questions, just like I said, just start with three. What you will do is you open up a project in your favorite AI model model.
6:29
0So if you didn't use it yet, please do. Open up a model, create a project or if you already have one, open your business project. And what I want you to do is ask AI, okay. So so maybe Claude or Grok, maybe Gemini, chat GPT possible as well. I want you to ask that model, okay, I've got three audios.
6:55
0I want to transcribe it. What's a free tool to do it? And it will give you a tool. There are plenty of it. And what you then do is you put the text, the transcriptions into that project, so you can talk to it.
7:09
0That's easy. And what you you've done is you created by answering these questions, you created intellectual property, you probably even created frameworks, you created FAQs for on your website, you created content for social posts, blog articles. Because you can talk to the text you gave to the project, you can ask AI, you can say for example, so, Grok, you are the best content creator for an expert in your field and in my voice, I've answered three questions from customers and I want you to give me some hooks or some structure or some IDs for content for this week. Give me three IDs. And I don't want you to ask Grok or Claude to write it.
8:09
0I want to give it a structure to you so you can write it yourself. So it's more human, but it's it's the idea of the answer you gave. So it's it's coming from you. At that moment, when you start doing this and eventually you will go through all the questions when you have 10 or 15 questions answered in the same project, you've got the deep knowledge of your own. You can see it for yourself.
8:37
0Okay. I have some value inside of you. You have intellectual property. It's there in your brain. It's different than other people and it's structured, if you ask AI to do it, structured in a way that's amazing for AI discoverability.
9:03
0Because when you are saying, like I said, repetition is key. If you start repeating those things when you have 15 answers, you can rotate this in five weeks. Every week, three posts on LinkedIn, Instagram. You can record a video if you're comfortable with this. If you're not comfortable, get ready.
9:25
0Get comfortable. Just ask yourself the same question and give the answer on video just like this with an iPhone in front of you. It's amazing content. It's really wonderful. People are waiting for this to to see your face, to hear your voice.
9:41
0It's amazing. So you then you can post it on TikTok as well and Instagram Reels as well. You can ask Claude, for example, to make a carousel out of it. You can post it on LinkedIn. You can post it on Instagram as well.
9:55
0And when you start doing this, these fifteen fifteen answers you gave, it will AI will start to acknowledge you and start to cite you because you are repeating the same knowledge over and over and over again. And if you do it like this, you start to understand that your intellectual property, your knowledge, your skills are different. It's going deeper than just the people who are good at making content but don't have the real deep knowledge that you have. And AI will pick this up because AI will understand there's authority within your content. So this video is for you to understand, okay, you already have all this all this amazing data to create content out of it.
10:47
0It's not that difficult. You have to understand you can insert everything after you recorded voice on video or audio, transcribe it, insert this in a project. And if you do that, you can talk to it, you can play with it, you can ask AI to take on a role and you can create a lot of out of it and then you have this foundation of your business. That's why we, with Identity First Media, we create this ninety minute intake to create the foundation of the expert, of the founder, of the CEO. And from that funding foundation, there is all the content coming from after you insert all these answers from customers, from the questions customers ask.
11:42
0It's just simple as that. And if you start doing this and working with this, you start maybe to feel, okay, I've said this once. Yeah. Okay. But it's important you need to say the same thing within three weeks or within two weeks again, but just in a different way.
11:59
0So you ask Grok or Claude or wherever your project is. Okay. Two weeks ago I talked about this. Can you give me some hooks to think about the same subject and you start writing it again or recording the video again? And you will say it in a different way, but it's always coming from you, so it's the same vision, the same strategy, the same entities, the same frameworks and that's really important for AI to start to recognize you as an authority and it will start to cite you.
12:31
0So that's amazing. Try this for yourself. Don't think about it too much. Just do the steps. Find the questions.
12:39
0Answer the questions. Transcribe the answers. Feed it into an AI model and that's it. Then you can talk with it and you can ask it everything. So if you want to be more found by AI, ask it, okay, how how can I make sure that AI is going to cite me based on these answers?
13:00
0You can say, okay, give me content hooks. Okay. Give me content hooks for LinkedIn. Okay. But now I want to make a post for Instagram.
13:07
0Give me just an ID from all the input I gave you and it gives you an ID and you can change it for yourself. It's amazing. Go try it. Don't be the amazing content king. Just speak from who you are.
13:23
0Just if you're a calm person, be calm. If you're if you are enthusiastic, okay, be enthusiastic. If you're energetic, be energetic. If you are more the teacher, be the teacher. It's okay.
13:38
0People buy from people, so I want you to be you in your content, on your video, audio or text. It's amazing.
Veelgestelde vragen
Moet ik een goede camera of studioverlichting hebben om te beginnen?
Nee. Een iPhone, daglicht van een raam en een stoel zijn voldoende. Paul Veth neemt zijn eigen video's op met precies die opstelling. Wat telt is dat je spreekt vanuit echte kennis, niet dat de productiewaarde hoog is.
Welk AI-model is het beste om mijn antwoorden in te voeren?
Claude, Grok en Gemini werken alle drie goed voor dit doel. Kies het model waar je al mee werkt, maak een project aan en voeg de getranscribeerde antwoorden toe als projectdocumenten. Daarna kun je er direct mee werken.
Hoe zorg ik dat de content die AI voorstelt echt van mij klinkt?
Vraag het model om een structuur of idee, niet om de volledige tekst te schrijven. Jij schrijft de uiteindelijke post of neemt de video op. De input komt van jou, de structurering is ondersteunend. Zo blijft de stem intact.
Hoe vaak moet ik hetzelfde onderwerp herhalen?
Een potentiële klant heeft een boodschap gemiddeld zeven keer nodig voordat hij of zij er iets mee doet. Behandel hetzelfde onderwerp elke twee tot drie weken opnieuw, maar in een andere invalshoek. Vraag je AI-project om nieuwe hooks op basis van eerder gegeven antwoorden.
Wat is het verband tussen deze aanpak en AI die mij gaat citeren?
AI-systemen herkennen autoriteit via consistente herhaling van dezelfde begrippen, visie en kennisstructuur. Als je dezelfde kennis meerdere keren op verschillende manieren verwoordt, bouwen modellen zoals ChatGPT en Claude een associatie op tussen jouw naam en dat vakgebied.
Clips uit deze aflevering
1 min 14sStop Trying to Be the Content King
that's amazing. Try this for yourself. Don't think about it too much. Just do the steps. Find the qu
1 min 40sRecord Your Voice, Let AI Do the Rest
So if you didn't use it yet, please do. Open up a model, create a project or if you already have one
1 min 6sYou Think What You Do Is Normal. It's Not.
So you're an expert. You're working for at least three years in your field, but probably five years,
1 min 44sAI Will Start Citing You. Here Is How.
Because when you are saying, like I said, repetition is key. If you start repeating those things whe
1 min 15sYour Client Chats Are a Content Machine
the if you don't have the other two, maybe on social media. But what I want you to do is go look for
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Het idee om klantenvragen als contentbron te gebruiken is simpel maar krachtig: je antwoordt toch al, je legt het alleen niet vast. Welke vraag stellen jouw klanten het vaakst, en heb je die vraag al ergens uitgewerkt?
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