Aflevering #4
Hoe AI jouw content beter maakt zonder jouw stem te verliezen
AI verbetert je content alleen als jij de grondstof levert. Jouw kennis en passie blijven de kern, AI verandert alleen de vorm.
19 min
Video en audio in het Engels
Belangrijkste inzichten
- Gebruik AI alleen om de vorm te veranderen, nooit om de inhoud te verzinnen. Jouw kennis en passie zijn de grondstof die AI omzet naar blogs, e-mails, carousels en podcasts.
- Pas het driedelig framework toe: wat doe jij anders, waarom doe je dat en waar gaat het naartoe. Tien tot vijftien minuten praten over één onderdeel van je werk levert direct bruikbare content op.
- Deel je visie aan het einde van elke video of presentatie. Mensen kopen niet alleen een product of dienst, ze willen weten waar jij gelooft dat de wereld naartoe gaat.
- Werk altijd vanuit de oorspronkelijke bron als je AI vraagt om meerdere vormen te maken. Nooit van carousel naar post naar e-mail: altijd van de ruwe inhoud naar elk formaat afzonderlijk.
- Bouw je eigen domein als rijkste kennisbron in jouw niche. Over één à twee jaar verwijzen AI-modellen naar het domein met de meeste relevante kennis, niet naar je sociale media.
Tijdstempels
00:00Waarom de meeste ondernemers AI verkeerd gebruiken
00:40Hoe AI de vorm verandert maar de kennis bewaart
03:13Het driedelig framework: wat, waarom en waarheen
06:33Voorbeeld: schoenmaker met een eigen overtuiging
10:16De visie achter Identity First Media
13:30Waarom jouw domein over twee jaar alles bepaalt
16:51De command-chat: jouw AI-assistent die alles van je kent
18:22Altijd werken vanuit de bron, nooit sequentieel
Ontdek in 2 minuten hoe zichtbaar jij bent voor AI zoals ChatGPT, Claude en Gemini.
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Kernboodschap
AI verhoogt de kwaliteit van je content alleen als jij de juiste grondstof aanlevert. Jouw kennis, passie en energie blijven de kern. AI verandert uitsluitend de vorm: van één video naar een blogartikel, carousel, e-mail, podcast of cursus. Wie AI als schrijfmachine gebruikt zonder eigen inbreng, krijgt lege, generieke content terug.
Het framework voor ondernemers
Paul Veth introduceert een eenvoudig driedelig framework dat werkt voor elke ondernemer, van coach en consultant tot productontwikkelaar:
- Wat doe jij anders dan anderen? Begin met een concreet onderdeel van je aanbod, zoals de intake, het ontwerpproces of de eerste stap in je dienstverlening.
- Waarom doe je het zo? Deel de overtuiging erachter. Dit is je visie, niet je handleiding. De hoe hoef je zelden te delen, tenzij het niet te kopiëren is.
- Waar gaat het naartoe? Deel je grotere visie. Waar beweegt de wereld naartoe en welke rol speel jij daarin? Dit is het onderdeel dat mensen aan je bindt.
Voorbeelden uit de praktijk
Coach of consultant
Paul beschrijft hoe hij in zijn intake niet alleen de groeigaten in kaart brengt, maar ook de identiteit van de ondernemer: persoonlijkheid, waarden, motivatie en vijf identiteitslagen. Door beide te combineren, groeien ondernemers in de richting die bij hen past in plaats van in een richting die niet bij hen past.
Ambachtelijke producent
Als voorbeeld neemt Paul een exclusieve schoenmaker. Andere schoenmakers maken een platte zool, soms geel. Hij gelooft in kleine inkepingen of kleurveranderingen omdat voeten nooit stilstaan. Dat is een overtuiging, niet een technische handleiding. Het trekt de juiste klant aan en stoot de verkeerde af. Precies de bedoeling.
Waarom je domein over twee jaar alles bepaalt
Paul stelt dat mensen over één à twee jaar niet meer praten met Google, Facebook of TikTok. Ze praten met AI-modellen zoals Claude, Gemini, Perplexity en ChatGPT. Die modellen verwijzen naar het rijkste domein in jouw niche. Als jouw website elke week wordt verrijkt met kennis uit jouw video's, wordt jouw domein de bron waar AI naar verwijst als iemand vraagt: wie is de beste consultant voor X?
Bij Identity First Media draaien 37 geautomatiseerde processen op de achtergrond. Na één intake van negentig minuten en één video per week verrijkt het systeem automatisch je domein, je kennisbank en al je kanalen. Jij hoeft alleen te praten.
Werken vanuit de bron, niet sequentieel
Een veelgemaakte fout: ondernemers laten AI een carousel omschrijven naar een post, dan die post naar een e-mail. Elke stap verwijdert het resultaat verder van de originele kennis. De juiste aanpak: werk altijd vanuit de oorspronkelijke bron. Geef de ruwe inhoud als input, geef per uitvoerformaat de instructie. Dan blijft de informatie correct en herkenbaar.
Onderwerpen
AI content makencontent framework ondernemerIdentity First Mediaeigen domein zichtbaarheidAI en contentmarketingcontent automatiserenzichtbaar voor AIondernemer content strategiekennisbank domein bouwenéén video meerdere kanalen
Volledig transcript
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0:00
0I believe that AI uplifts your content to a better quality. And in this video, I will give you framework how you, as an entrepreneur, can make good quality content made very easy. First of all, I see a lot of people using AI in the wrong way. I see that they try to let AI create their content, more of a kind like out of the blue, like, I just give in a prompt in ChatGPT or Claude and I tell it what to write and then it writes something. That's the wrong way.
0:40
0It misses so much context that it doesn't make the good quality content. But I believe when you, as an entrepreneur, put in the right effort, good quality of content and you use a lot of tools, it can create a lot of better quality content. And why is that? It's because of two things. One, AI only if you do it correctly, it only changes form because what you put in is your knowledge, your passion, your energy and if you let AI only change that form, the thing you put in, the information, the data is the same.
1:31
0And it keeps it the same, but it only changes in maybe reels, carousels, blog articles, emails, courses, community postings and so on. You can change it into a lot. That's for another video. But it's important to understand if you give it the right instructions, it can do that for you. And that's one thing.
1:58
0And the other thing is when you do it like that and you automate it, you make it automatically happen when you put in the right energy, data, your knowledge, your passion, then you have a lot of extra time to think about the content you put in. So I believe the information density, the data you put in, is from a better quality because you have more time to create better quality content. Because you don't have to think about all the forms, that's what AI does. So that's why you, with AI, are a real content machine even if you don't like to make a lot of content. For example, I, with a few of my businesses, I upload only one video a week.
2:51
0But because AI takes care of the rest, I can upload a video or record a video once a week for only maybe ten or fifteen minutes for each business and AI does the rest. It's amazing. Okay, now for the framework. It's very easy. It's not this framework, this is another one.
3:13
0Maybe it looks a little bit like that, but if you're a business owner, say, I'm going to give you two examples, but say, you are like a coach or consultant. The framework is very easy. You have to tell what you do and why you do it. Not for your whole business, but for a part of your business. So you take out one part, for example, like the intake.
3:41
0You take out the intake, that's one part. You think about what you do different than other people. That's your opening. So you say, okay, what other consultants or coaches do with the intake is just they sort out what the people, my customers want to change. That's the intake.
4:05
0I see it differently. This is the framework. I see it differently. I do it like this. My intake, of course, also exposes what is it they can work on, what is it they need, but it's also about their identity.
4:26
0So in my intake I combine those two. So I ask them in the intake what they need, so where is the gap, how can they grow, but also who they are. Because, and that's part of the framework, why I believe that every person is unique. So if I only lay down what the gaps are, but I don't know what kind of person it is in the core, like what his or hers personality, values, motivation, very important things. What kind of identity I used to have the layers So I laid it out and I had like the blueprint of that person and the gaps.
5:17
0And when we match that, it's amazing what happens because they start growing in the right gaps and the other gaps are made by design. It doesn't fit them. So they start to be real entrepreneurs who only uses were using their identity and their passion and their talents to grow their business. And that works amazing. See what I did there?
5:44
0I just told other coaches, consultants only do this. I see it in this way. Why do I see it in this way? Because every person is unique. That's the why.
5:57
0Then I explain what I do. So I explained the personality, motivation, values and five layers of identity. I just tell them what do I do differently. It doesn't matter and I'm passionate about it so I give people something to think about. And I'm talking about this in a very short moment, if you are like the coach or consultant and you use this framework, you can talk about this for ten minutes or maybe fifteen.
6:33
0It doesn't matter, but people want to see it because it says a lot about you as an entrepreneur and people want to see you and how you think and what you find important. Okay, so this is for the coach or consultant. Maybe if you have a product, it's the same. For example, I'm not making, but if I'm making exclusive shoes and I made them myself, then I could say, okay, when I'm starting this process and I'm busy making the sole of the shoe. You know the sole, it's like the flat thing and it's always is like or complementary or it has contrast.
7:19
0And what I see a lot of shoemakers do is they make the sole like one flat thing. Sometimes it's even yellow. I really don't like a yellow sole. It it's it's like it's dirty all the time. And what I do is I make like these little changes into the soul, like these little blocks.
7:45
0At least two, sometimes three. I even had one times seven And it gives like the right feeling because when most people don't stand or sit still with their feet. Feet are always moving. And when they walk, it's like this organic organic thing that starts moving instead of one flat thing. It's too static for a shoe.
8:11
0That's why I believe that you have to make like this little cuts, maybe even sometimes I use cuts but sometimes I use color changes. Always nice with a nice nice product design and materials, course. I love to work with rubber and leather. To be honest, I know nothing about shoemaking. But you see what I do?
8:38
0Okay. Other shoemakers do this. I believe in this. It's very easy. I do this.
8:45
0It's what I do. Why do I do it? Because I believe. Like a yellow soul, you don't need that it's ugly. Okay?
8:52
0That's something I believe. It it makes me stand out from other people. Yes. It can also blow away people. It it scare away people.
9:04
0They think, but I like yellow souls. Okay. So goodbye. I don't make it. So you don't have to be with me.
9:11
0It's good. You stand out because you choose. You say, this is what I believe. This is what I'm doing. And you you almost never explain how except when you know that other people cannot replicate it easy.
9:29
0The how they must come to you. So wow, this guy is really passionate. He brings in the love into the shoe. He knows a lot of things about design, especially when you explain how one shoe fits the outfit and the other shoe fits the different outfit. When you start talking about it, people want to be your customer.
9:51
0And it's easy content because you can talk about it very easy. For me with Identity First Media, it's like, okay, I see a lot of AI businesses. They are jumping out everywhere. There are too much because a lot of people believe when you start a small business then you can excel for the next one or two years. And I believe so.
10:16
0That's the truth. But I, Identity First Media, I believe that AI makes it more easy to make the bigger solutions. So not a small one because for entrepreneurs, for content for example, if you give them one solution, a small one, then the rest is still a problem because you can make a good piece of content but okay, how you let's take AI use that piece of content to change the form for every platform, how you make sure that AI will find you on your own domain. It's not taken care of if you only have like the emails, the podcast, the blog articles, the videos, etcetera. If you only make like the small business ID, the small app, then it only will give one solution but a lot of different problems.
11:24
0That's why I believe where the world is going to, this is the last part of the framework, I didn't tell you this upfront but this is the golden nugget, to share the vision where you want it to go to. I believe that if all the small companies give you one solution, it gives you five problems for every solution. And that was good because in the past when you sell someone and you create a solution that gives that customer five different problems, you as an entrepreneur can solve these problems as well. It's good marketing. It's like a good product ecosystem.
12:11
0But I believe now with AI you can solve all the problems at once. So that's my vision. I want an entrepreneur that his or hers online presence is taken care of. That the only thing someone needs to do, an entrepreneur, is one good intake. For us as well, you take this one big intake, say like ninety minutes, you have to take ninety minutes to feed our AI tools.
12:45
0We have like 37 intelligent robots behind the scenes And you feed all this information into it and then you start recording, say, one video a week and all the content changes form for all the platforms. But it's enriching your own domain, your own website. And why is that very important? Because in one year, in two years, people are not talking to Facebook, Google, TikTok, X anymore. They only talk to the big AI models like Claude, Gemini, Perplexity, Grok, ChatGPT maybe.
13:30
0And then your domain has to be the richest domain for your niche or for your business, for your category. So if people ask AI, okay, who is the most exclusive shoemaker? That they name you or who is the best consultant for x, they start naming you. That's why we start with the intake, then you have your domain set up, your whole website is done with the homepage, the about page, the services page, maybe even an assessment works very well, assessments. And of course, your podcast hosting and blog articles, but they come after the first video.
14:20
0You upload one piece of content and the whole time your own domain is enriched all the time for every video you put in, your knowledge base, your domain is enriched all the time and that's why I believe you have to build if you want to succeed for the long term, you have to build the big solution for people. That's what I did with Identity First Media. So this is the last piece. Our vision is to make it so easy that the only thing you have to do is record the video, send it to Identity First Media and that's it. The rest is taken care of.
15:01
0And the other way around is very easy. If you want something changed, you just open up the chat bot, our inner chat bot, our inner circle chatbot. I still need to think about the great name. Now we say it's the command chat, but that's just a working name. I need a better name.
15:21
0And you open it and you just tell them, okay, I need a new assessment on my website, it's about this. And because it knows you, it has all your content, it already gives you the assessment immediately and then you can tweak it if you want and with one button it's online on your website. That's my big vision that it's so easy that you or type in the command chat or just record. You have the conversation, the normal conversation, if it's like a human sparring partner and you talk with it. In your human voice, it talks back to you and from one ID your website changes because you want it to do it and because it knows everything about you, you don't have to give it context anymore.
16:14
0Because when you start building your business in Identity First Media, you enrich the website and your knowledge base all the time. So if you tell our inner chat: It's not ready. That's my big vision. We are building it as of today and it works already very well. But if you just start recording and you start talking and it knows everything, you can say, from our last three uploads, I was talking about the best framework for good content, good quality content.
16:51
0Can you write down the framework in one landing page as an assessment? If people want to know more about this, then from the assessment they get the scoring, arrange the scoring and just if they are bad in it or assessment gives out a score that they don't know really how to do it, send them to my call page and they can book our call. You have this information. This is all the chatbot I'm talking about talking to. You have the information about the framework content call and it arranges it.
17:33
0You just press okay, let's go and it gives you all the details it does. And if you want to put it live, you just press one button. The human in the loop is very important for us. You press one button and it's live. That's our vision.
17:49
0The last vision is that AI will become an endpoint. So if you talk to a device on the other on the other end, you have AI that arranges everything for you. That's it. That's amazing. So start using this framework for good quality content and start thinking about, okay, which kind of forms you want AI to create from that content because that's how I see how AI is so convenient.
18:22
0It gives you a lot of better quality content because when it changes the form but it keeps the data correct, it's always the same. It's good in that. A lot of people do it wrong. They say, change this form into a carousel. Okay, now change this carousel into a post.
18:42
0Change this post into Now it needs to be sequential. So always work from the source and then you make like the carousel, the post, etcetera. Because then it's the raw data all the time that gets the instructions. Always share the vision but talk really about your passion and what you do and why you do it because people really like to see that, they feel your energy and they want to buy your product or buy your service because they just want to work with you because then they start believing, okay, we match each other and then, yeah, you you get better quality leads as well.
Veelgestelde vragen
Kan AI zelfstandig goede content maken als ik een prompt geef?
Nee. AI zonder jouw eigen inbreng mist de context, kennis en overtuigingen die jouw content onderscheidend maken. AI werkt alleen goed als jij de grondstof levert: jouw kennis, passie en visie. AI verandert uitsluitend de vorm, niet de inhoud.
Hoeveel tijd kost het om dit framework toe te passen?
Tien tot vijftien minuten per week per bedrijf. Je neemt één video op over één concreet onderdeel van je werk, de AI verzorgt de rest. Na een eenmalige intake van negentig minuten loopt het systeem grotendeels automatisch.
Waarom is mijn eigen domein belangrijker dan mijn sociale media?
Over één à twee jaar raadplegen mensen AI-modellen in plaats van Google of sociale media. Die modellen verwijzen naar het domein met de rijkste en meest relevante kennis in een niche. Sociale media zijn geleend terrein. Je eigen domein is van jou.
Wat is de grootste fout bij het hergebruiken van content via AI?
Sequentieel werken: een carousel laten omschrijven naar een post, en die post naar een e-mail. Bij elke stap verdwijnt er informatie en kwaliteit. Werk altijd vanuit de oorspronkelijke bron en geef per uitvoerformaat een aparte instructie.
Werkt dit framework ook als ik een fysiek product verkoop?
Ja. Het framework werkt voor elke ondernemer. Je benoemt wat je anders doet dan anderen, de overtuiging erachter en je visie op de richting van je vakgebied. Een schoenmaker die gelooft in gestructureerde zolen in plaats van platte, past hetzelfde principe toe als een consultant.
Clips uit deze aflevering
1 min 40sThe Content Framework Every Entrepreneur Needs
I see it differently. This is the framework. I see it differently. I do it like this. My intake, of
1 min 6sOne Video a Week. AI Does the Rest.
you a lot of better quality content because when it changes the form but it keeps the data correct,
50sWhy Using AI for Content Creation Is Wrong
It misses so much context that it doesn't make the good quality content. But I believe when you, as
1 min 19sAI Will Replace Google. Is Your Domain Ready?
when you start building your business in Identity First Media, you enrich the website and your knowl
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