Answer
The Webshop Statistics page gives you a clear picture of how your shop is performing. At a glance you can see your revenue, order count, average order value, and which products are driving the most sales. Use the period filter to spot trends and compare your results over time.
How to Access Your Stats
- Go to your webshop dashboard and click Statistics in the navigation.
- The page loads with the last 30 days selected by default.
- Use the period selector in the top right to switch between Week, Month, Quarter, or Year.
The numbers update instantly when you change the period.
What You See on the Page
Key metric cards appear at the top of the page:
- Orders: the total number of orders placed in the selected period
- Revenue: your total income from completed orders
- Average order value: revenue divided by number of orders
- Conversion rate: the share of visitors who placed an order
Each card also shows a percentage change compared to the previous period of the same length. A green arrow means you are up, a red arrow means you are down. This makes it easy to see whether things are improving.
Top products lists your 10 best-selling items, ranked by units sold and revenue. This is useful when deciding which products to promote or restock first.
Low stock alerts flag any products that are running low so you can take action before you sell out.
Fulfillment overview shows how many orders are unfulfilled, in progress, sent, or completed.
Reading the Trend Indicators
The percentage change next to each metric compares the current period to the equally long period right before it. For example, if you select Month, the platform compares the last 30 days to the 30 days before that. A result of +12% means you performed 12% better than the previous period.
Tips
- Check your statistics weekly to catch dips early and act quickly.
- Use the Quarter or Year view to identify seasonal patterns in your sales.
- If conversion rate is low but visitor numbers are high, consider reviewing your product pages or pricing.
- Low stock alerts are a good prompt to review your inventory before a busy period.