Answer
Lead Capture Forms let you collect email addresses from people visiting your website. Choose from three display styles, connect the form to an email list, and every new signup is added automatically. It's one of the easiest ways to turn interested visitors into long-term subscribers.
Choose Your Form Type
Before creating your form, pick the display style that fits your goal:
- Popup : Appears on screen after a visitor has spent a moment on your page. Great for grabbing attention without being intrusive.
- Inline : Sits directly inside your page content, like between a blog post and the footer. Feels natural and non-disruptive.
- Exit-intent : Triggers when a visitor moves their cursor toward closing the tab or browser. A smart last chance to capture interest before they leave.
Create a Lead Capture Form
- Go to Sales in the main menu and open Lead Capture Forms.
- Click Create new form.
- Give your form a clear name so you can find it easily later.
- Select your preferred display type: popup, inline, or exit-intent.
- Customize the headline, description, and button text to match your offer or brand voice.
- Under Connect to list, choose the email list where new signups should be added.
- Save your form.
Add the Form to Your Website
Once the form is saved, you will see options to embed or activate it on your site. Follow the on-screen instructions to place the form on the pages where you want it to appear.
Tips
- Offer something valuable in exchange for an email address, like a free guide, checklist, or discount. This significantly increases signups.
- Use exit-intent forms as a final nudge with a compelling short message. Keep it to one clear benefit.
- Name your email lists descriptively (for example, "Website Visitors 2024") so you can segment and target them effectively later.
- Test different headlines across form types to see which message resonates most with your audience.