How to create a Funnel: guide visitors from quiz to trust

Answer

A Funnel is a value-first diagnostic flow that guides visitors through a short quiz and then offers each person a personalized trust path. Instead of pitching right away, you give something useful first: curated content, a download, or a follow-up email series. By the time someone reaches out, they already know you and trust your expertise.

You can find Funnels in your Dashboard under Funnels.

Step 1: Describe your concept

1. Click New Funnel.
2. Describe what the quiz is about and who you want to serve. The more specific you are here, the better the generated content will match your audience.
3. Click Generate. The system creates a landing page, five quiz questions, and three to five trust paths tailored to your input.

Step 2: Review your trust paths

Each trust path represents a different visitor profile based on their quiz answers. For each path:

1. Read the diagnosis text, the personal message a visitor sees after completing the quiz.
2. Check the path ending and choose what happens next:

- Trust Pack: a curated mix of your best existing content (podcast episodes, blog posts, or other resources), auto-selected per path - Calendly link: invite the visitor to book a conversation - Free download: offer a relevant resource - Email list signup: add them to a specific list - Redirect: send them to another page or tool

Step 3: Fine-tune your Trust Pack

If a path ends in a Trust Pack, the system automatically fills it with your most relevant content based on the quiz answers. You can:

• Swap any item for a different piece of content
• Remove items that do not fit
• Add items manually

Step 4: Edit the follow-up email series

Every trust path includes a series of five follow-up emails sent over several weeks. Each email is already written to match that specific path. To adjust any email:

1. Open the path and go to the Email series section.
2. Click any email to edit it inline using the text editor.
3. Save your changes.

Step 5: Promote your Funnel

Under Promotie (Promotion) you find ready-made assets for each path:

• A QR code for offline use
• Social images sized for LinkedIn, Instagram, and X
• Share links for LinkedIn, Instagram, X, and email

Pick the assets that match where your audience hangs out and start sharing.

Step 6: Check your Sessions

Under Sessies (Sessions) you see, per path:

• How many visitors started the quiz
• How many completed it
• Which path they received

Use this to spot which paths are converting well and which ones could use a stronger ending or follow-up series.

Multi-language support

If your platform is set up for multiple languages (Dutch, English, and German), each Funnel automatically generates a separate version of the landing page, quiz, diagnosis texts, and email series per language. Visitors see the version that matches their language setting.

Tips

• Keep your concept description focused on one specific problem. A quiz that speaks to everyone often resonates with no one.
• Review the diagnosis texts carefully. This is the first personal message a visitor receives, so it sets the tone for the entire relationship.
• Start with the Calendly ending for your highest-intent path. Visitors who reach that path are already warm, so make it easy for them to book a call.
• Check Sessions after the first two weeks and adjust the email series for paths with low open rates.
• Use the QR code at live events or on printed materials to drive traffic straight into your Funnel.