0:000Who comes first? Your partner or your kid? I say both. They both do. And I call this framework the firsts of context.
0:100And I use it daily for a lot of context. Because when I was like the identity architect for entrepreneurs, I helped entrepreneurs and from the system, the family system, you have to say, okay, who comes first? Yourself. Second, your partner. Third, your kid or kids.
0:340That's for the system. Yes. That's correct. But I say, no. When I look at my wife and I look at my son, Joah, I say, you both come first.
0:470And of course, it's not literally possible when you say, okay, you come first and you come first. Okay? When I have only one piece of meat, like a meatball, little meatball, and I say, okay, you both come first. That's not possible. But then kicks in the context.
1:080That's why it's called firsts of context. In some scenarios, my wife comes before my son. And in different context, different scenario, first comes my son and then my wife. In a lot of other context, I come first and then the rest will come. It depends on the context.
1:300And a lot of people don't use this and that's why they have a hard time figuring out what to choose. And for me it's very clear, they all come first. Exactly what we do with Identity First Media. People, and this is really in this time a difficult thing for people, people say, but human connection is more important than AI. And other people say, no, no, no.
2:000AI, it's from the head, it's logical, it's theoretical, it's based on science. That comes first because it's the more intelligent source in the end than we are. So first comes AI, then come then humans will come. But I say, no, both. For Identity First Media, I say, okay, AI first and Identity First.
2:320In no order. It doesn't matter. They both come first, but just in a different context. It's simple as that. It's really simple because of course, it's the identity of the entrepreneur who owns the domain, the website on our platform.
2:490The identity of the entrepreneur comes first when it's about input for the content engine. But the word says it all. The content comes the input comes from the identity of the entrepreneur. The knowledge of the entrepreneur, the passion, the energy. It's all from the entrepreneur.
3:140And then what comes out is changed of form, still the entrepreneur. But what we do in between is AI first. Because when we say, okay, we put in the content, that's all identity first, all entrepreneur. And then we say, okay, when we change the form of the content in LinkedIn, in blog, in podcast, in carousels, in quotes, all that stuff, when you do it by hand, it just takes a lot of time. And humans make more errors than AI does when you program AI in the correct way, of course.
3:580But you you give it boundaries and it's always fresh. You What you don't have to do, what a lot of people do is when you put in content from that entrepreneur, that really rich part of content, right content right from the source, and you put it into something and you make a blog out of it, and then you take the blog and from the blog you pick quotes or a LinkedIn article. And then from the LinkedIn article you pick like the inside card. But then you have all this noise that comes from all of that changing from form. What we do is we take it in the center.
4:420In the center we have the insert, the content, the source, the entrepreneur, the energy, the passion, everything, the knowledge. And from that that source we take, from the source the LinkedIn article, from that source the blog article, from that source the quote, from that source the carousel, etcetera. So I believe it's both. You have to take it both. Identity first, yes.
5:120Human connections first, yes. And AI first. When we approach the world like this to say, okay, we have this great tool that's called AI in so many forms. It's it's crazy what is possible. And in AI, you have like robotics but robotics itself it's just a physical part.
5:350AI is what it what it uses, what it steers. I don't know the English word right now. Like Tesla self driving, it's like that. AI does it. It it makes sure that the the car drives itself to the right place but it's the intelligence of AI that that makes the communication with the physical robot.
6:020It's like that. So I believe that nowadays, it's really amazing to think of it as AI first and human first. Both are first, but only in a different context. And it's up to you to guard in which context everything is. You don't want to bring AI into the human connection.
6:280When I'm dating with my wife, we go into nature, there's no AI involved in there. It can be and still there can be a better human connection, but in the human connection you don't bring AI. Just like when AI is doing stuff like, okay, I'm telling the the Tesla to drive itself to a place. Let AI take care of it. You don't need a human connection into that.
6:580So it's it's just depends on context. The first of context, it just depends on the context. And that framework works amazing because now I can say, you're my first in everything to my wife. But she knows my son is as well and there's no error in the brain. It's amazing because the context is just different.
7:220I love my wife. At first, at first I love my wife, but at first I also love myself and at first I also love my son. Just a different context. Try it. It will open up your world.
7:360It's amazing. It gives so much peace and it gets gets rid of the discussion. Is AI good or is human connection better? It doesn't matter. Just do both.
7:490It's amazing. Operates.