0:00AI doesn't know you. And that's a problem in two ways. To be honest, I thought AI is not alive yet. But then I was watching a movie and suddenly somebody stopped breathing. So there was a device that puts life into that person.
0:22And I was like, Okay, AI is not alive yet, but it's already an organism. And we all, the whole world is putting life into it. So for me, AI can be seen already as a living organism because we use it. And because we use it, it's alive. And like I said, AI doesn't know you.
0:51And that's a two way problem. The first one is if you're an entrepreneur, you need to be known by AI. The same thing that in the past you had to be known by Google and before that you had to be known by TV commercials or newspapers to get customers. And that's a really big problem in this moment and an opportunity as well, because you can be the early adapter still, because a lot of entrepreneurs are using AI, but they talk to AI and they get answers back. That's how most people use AI.
1:38And still a lot of people are not using AI on a daily basis yet. And there is another group who uses AI to fix things for them. And that's really one thing you have to do. If I can give you one tip in advance. Start using AI as if it is fixer for you, as if it fixes things.
2:08Because when you have the mindset that AI fixes things for you, you can ask it, can you fix this for me? And then when it can fix something, some things for you, you will be amazed because I on a daily basis ask it while making things. I ask AI, can you do it for me? And then sometimes it says yes while I was thinking it could not do it yet. Or it says yes, if you do this for me.
2:40And that's amazing because you start working together with AI. And because of that, it starts to be a fixer for you as well. And you start to understand what AI can do. And if you use it daily, you can see a change. It can do more nowadays.
3:00It can do more than one year ago. And in three months from now, can do much more than it can do today. So that's one one thing. But now, Okay, it doesn't know you. And for entrepreneurs, that's a problem in two ways.
3:17First of all, if somebody, your potential customer is somewhere and your potential customer has a problem, in the past it asks the neighbor. Then it started to ask Google or even Facebook or TikTok to find a solution. But now it will ask AI. Hey, CetGPT, Grok, can you give me a solution for this? Or do you know someone who can give me that solution?
3:52So as an entrepreneur, you must be known by AI so it can tell your potential customer, hey, you have to be the solution for your problem. You have to call Peter or you have to call Linda. It has to know you. So you have to give it a lot of information about you so it starts to get to know you, who you are and which problems you solve. And if it knows that, it can direct customers to you.
4:22That's amazing. But the second part is even important because a lot of entrepreneurs are talking with AI and they are sometimes storing information into AI, but it's all shattered information. And today an entrepreneur says, no, I am like this. And the other day they are telling AI, Okay, now I'm like that. So AI really doesn't know who you are as an entrepreneur.
4:56For that point, it's really difficult to point customers to you. Therefore, it's really important that it starts to getting know who you really are. And it has to know which problems you solve. And then if you solve these two things, you can use AI in a much greater way. It can direct customers to you and it can create things for you on your own domain.
5:28So a lot of AI models can get to know you really better, in a better way. So we, with Identity First Media, we build both. We build like the intelligent layer that starts to getting to know you. And this intelligent layer comes with an intake. That intake is for an entrepreneur a lot of time.
5:53It will take sixty to ninety minutes. But then our intelligent layer is so intelligent, it knows you. It knows who you are as your identity. It distracts your identity from everything. It knows your tone of voice.
6:12It knows your ideal customer. And it all saves it in our Identity First Media platform, in our intelligent layer. There are at this moment, as of today, 137 components working together to stay and keep intelligent information about you and to work intelligently with that information. So it's not linear, just a prompt. It's working together to bring a more like almost like a hologram of you, but not a visual one in an identity layer.
6:56We say it's an identity engine. So at that moment, knows who you are. And then when you give it some input like a video or some audio, it can create from that one video because it knows you and knows your ideal customer and knows your tone of voice. And it's really a complex organism, but it can create a podcast episode on your own domain. It can create a blog article, social media posts on LinkedIn, Instagram, X if you want to, TikTok, maybe if you upload a video, it creates shorts, three to five shorts from ten minute video.
7:43So you can share it with auto shops. It shows it while you are talking like when you see this as a short, it's working the same like this. It creates a email sequence. It can create the YouTube description caption and all helps AI on the other hand, all the AI models to get to know you. Because when you record one video and you enrich it with all your identity stuff, then there's a lot of content coming out of that one video.
8:25And that's really rich and structured information for AI models so they can start to find you and point customers to you. So it's really important for you to let AI know you exist as an entrepreneur. You can do it in two ways: Give it a lot of output, create a a lot of content. But if you don't do it in your own identity and in your own tone of voice, it's like shattered information for AI and it doesn't know where to place you. So you will be shattered as well.
9:03And you don't you won't be an authority in your entrepreneurial niche. If you're in a niche, it doesn't matter, but it doesn't know you. And that's important because people are already asking AI where they can go to to solve their problems. And if they ask at Google, the first thing is like oversight from Gemini. So it's already AI.
9:33So Google will be like newspapers, social media as well, because social media will be old. It will be old because people will start talking to AI much more and AI will connect directly to your domain. But you have to have a really rich domain with your whole identity and your whole business really structured for AI to understand it. So your customer talks to AI and they find your domain immediately, directly without without Google, Facebook or all the social media. So that's one thing you have to fix.
10:17And if you don't want to use identity first media, which I recommend to do it with us, of course. But if you don't do it, give it really correct information about your identity, your tone of voice, your ideal customers, and make sure all your output is faster because you need to create a lot more because everybody's creating a lot more, but everybody sounds the same because they don't have the identity engine be needed. They are running on AI stuff and every AI sounds the same. So it's important that when you do it yourself to create a lot of text files into projects in your favorite AI model, maybe Gemini, Perplexity, Hock, Claude, ChatGPT, maybe, I don't know, because they are starting with commercials already. But you have to give it a lot of information about you, then that personal AI gets to know you and then you can use that to spit out a lot of content from your own voice.
11:24And if you do that in the same structured way, then AI will get to know you and will point customers to you. So if you don't want to do it yourself, please send me a message. If you want to see your domain scanned, how good AI can read it, go to identityfirstmedia.com/scanner. You can see for yourself how your website is doing and you get a report and from that PDF you can read what you have to do to make your domain better readable by AI.