Answer
Entities are the core concepts and topics you want AI systems and search engines to associate with you as an expert. The Entities page is where you manage these building blocks, and keeping them complete and consistent is one of the most powerful things you can do to grow your visibility online.
What are entities and why do they matter?
Every time an AI model or search engine tries to understand who you are and what you do, it looks for recognizable, consistent signals across your content. Entities give it exactly that. Think of them as your branded vocabulary: the specific terms, topics, methodologies, and credentials that define your expertise.
The platform organizes entities into two layers:
- Core entities: your most important topics, the ones you want to be known for above all else
- Related entities: supporting concepts that add context and depth to your profile
Once your entities are in place, the platform automatically weaves them into your content, website, and structured data, so every piece you publish reinforces your authority.
How to manage your entities
- Go to Entities in your dashboard.
- Review the overview tab. You will see a completeness score and stats showing how many entities are confirmed, extracted, or inferred.
- Browse entities by category using the tabs, such as Expertise, Methodology, Services, and Credentials.
- Use the search bar to quickly find a specific entity.
- To add a new entity manually, click Add entity, choose a type from the dropdown, fill in the key and value, and save.
- To edit or remove an existing entity, click the three-dot menu next to it and choose Edit or Delete.
Entity confidence levels
Each entity has a confidence label:
- Confirmed: you or your team added this directly, highest reliability
- Extracted: pulled automatically from your website or content
- Inferred: suggested based on patterns in your profile, worth reviewing
It is a good habit to review inferred entities regularly and confirm the ones that are accurate.
Tips
- Aim for a high completeness score. The progress bar on the overview tab shows exactly where gaps exist.
- Be consistent with how you name your core topics. Use the same terminology across all your content so AI models build a clear, unambiguous picture of your expertise.
- Add your proprietary methodologies and frameworks as entities. These branded terms are uniquely yours and very powerful for differentiation.
- After adding or updating entities, give the platform a moment to process them into your structured data and content templates.